Тест «MARKETING»

ответы на тест выделены красным и в конце таблица с ответами

1. Products are … rather than bought.

a. paid b. sold c. sent d. delivered

2. Marketers are always looking for market …

a. possibilities b. vacancies c. places d. opportunities

3. The company must also take… of the existence of competitors.

a. account b. attention c. profit d. revenue

4. Sales representatives are another important … of info.

a. store b. capital c. source d. idea

5. There is more … than consumer marketing, even though ordinary consumers are exposed to it.

a. economic b. national c. social d. industrial

6. Marketing has been … as a key ingredient in the strategy of a small business.

a. established b. settled down c. constructed d. created

7. Small firms cannot … marketing.

a. predict b. capture c. avoid d. supply

8. Some owner – managers do not want to grow their …

a. company b. firm c. business d. enterprise

9. Marketing …is considered as something of a luxury.

a. costs b. plan c. expenditure d. price

10. Some small firms are highly …, serving very narrow market segments.

a. provided b. specialised c. equipped d. modernized

11. A small enterprise will … from a marketing plan.

a. benefit b. win c. lose d. glorify

12. Marketing … is the gathering, recording, and analyzing of info.

a. plan b. research c. department d. discovery

13. Thousands of small firms and … have used marketing research successfully.

a. companies b. entrepreneurs c. businessmen d. departments

14. A small computer firm won trough the correct … of marketing research.

a. use b. demand c. application d. profit

15. Marketing management is…

a. successful b. advantageous c. important d. purposeful

16. Marketing management is designed to… the needs and wants of clients.

a. satisfy b. approve c. improve d. increase

17. Marketing managers must ... upon a specific customer group.

a. find b. decide c. look for d. clarify

18. Marketing is an approach to …the relationship between an organization and its existing clientele.

a. existing b. creating c. improving d. designing

19. There is a universal… of marketing management.

a. name b. term c. definition d. condition

20. The most common …of those in marketing management is profit

a. goal b. aim c. target d. objective

21. Marketing management is …with competition.

a. connected b. concerned c. linked d. devised

22. Marketing … making can be improved via a combination of experience and academic discipline.

a. effort b. advice c. calculation d. decision

23. It is the responsibility of the marketing department to ... and organize the sale of products.

a. buy b. sell c. promote d. send

24. It would be possible for the factory simply to ... a motor car and then hope that it sells.

a. make b. produce c. manufacture d. construct

25. It lakes a long time to set up a ... line for a car assembly plant.

a. purchase b. strategy c. production d. computer

26. It is much better to discover ... what people are looking.

a. at b. after c. forward d. for

27. It comes ... that making and selling are two facets of the same undertaking.

a. obvious b. clear c. vital d. important

28. The situation could be compared ... the marketing team.

a. at b. on c. with d. to

29. The problem ... any business is that the market for goods and services is ever changing.

a. concerning b. facing c. disturbing d. urging

30. The government is also involved ... campaigns to discourage drinking and driving.

a. to b. with c. out of d. in

31. New technologies have an even devastating ... on the market.

a. influence b. coverage c. effect d. problem

32. The rapidly changing world is both a headache and a challenge to those engaged in ... .

a. management b. promotion c. advertising d. marketing

33. SWOT is not in itself an ... method.

a. critical b. analytical c. logical d. successful

34. It brings together the ... of all aspects of ... analysis.

a. careful b. attentive c. fruitful d. strategic

35. The factors contained the list should be supported with strong ...

a. proof b. evidence c. facts d. examples

36. A strategy based on unsubstantiated strengths and ... can be misleading.

a. opportunities b. possibilities c. abilities d. advantages

37. A meaningful SWOT ... involves the application of a range of analytical tools.

a. decision b. description c. analysis d. definition

38. Corporate strengths may ... ownership of technology and techniques.

a. consist b. have c. include d. obtain

39. Many multinational corporations have ... their financial strenghts to develop overseas markets.

a. damaged b. buried c. destroyed d. utilized

40. Corporate weaknesses may include the ... of particular type of corporate resource.

a. absence b. lack c. drawback d. problem