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Вопрос 1
Listen to a woman giving a talk on a radio show about starting her own business. Decide if sentences are true or false.
Eleni first got the idea of making bags after seeing something interesting in a shop.
By the time of the shopping fair, Eleni felt nervous about speaking to customers.
Eleni believes her bags are popular because they’re all different.
The biggest help Eleni got with her business was employing someone else to make the bags.
According to Eleni, the most important thing when starting a business is being confident about your abilities.
Вопрос 2
Listen again. Complete sentences using one word in each space.
1. Eleni says that many of her … at university loved the first bag she made.
2. Eleni sold her first bags at a shopping fair in her town in … .
3. Eleni called her business ‘Bags of ’…
4. Eleni’s father gave her information about giving … to her customers.
5. Eleni’s plans involve opening a little shop in her town next …
Вопрос 3
Choose the best answers to complete part I of the text about the early life of Nelson Mandela.
Nelson Rolihlahla Mandela was probably the … famous South African who has ever lived. He was born on 18 July 1918, in a village called Mvezo in the Umtata region of the country. His parents didn’t know how to read and write, … his birth mother understood that education was important. ,… she decided to send Nelson to school when he was about seven years old. It was at school that he … the English name ‘Nelson’ from his teacher. Nelson then went on to secondary school and university. He decided … English and politics at university. However, he got into … trouble while he was there, and did not finish his degree. He … the university in 1940 without … qualifications.
Вопрос 4
Choose the best answers to complete part II of the text about the early life of Nelson Mandela.
In 1941, Nelson moved to Johannesburg, one of the biggest cities in South Africa. He soon found a job and was successful. His boss was happy with him because he was very …
. Nelson made several new friends and became interested in politics again. In fact, at that time, he …
to be a politician one day. And the rest, as they say, is history!
Вопрос 5
Read the text and do the task below:
Customer behaviour
If you have ever been shopping and thought you were getting a bargain simply because the price appeared in red, or have left a shop because the sales assistant talked too much, you’re not alone. In fact, your actions are quite typical, according to experts on customer behaviour.
When it comes to shopping, experts explain that women think about everything much more carefully than men. A recent study showed that when men saw an advertisement with the prices written in red, they believed the shop was offering greater price savings than those printed in black. They felt very positive about buying the product as well.
In contrast, red didn’t have the same effect on female shoppers. It actually made them suspicious. Experts explain that if women see an ad in red, they question what’s happening and think they have to be extra careful. ‘Am I being tricked?’ they will ask themselves. Women also seem to have a much better memory than men when it comes to the prices in advertisements. This could be because men don’t think so hard about adverts or because they just aren’t that interested.
In a separate study, it was found that customers seem to prefer sales people who can correctly read moods. This is news for managers who believe that sales will increase if shop assistants are always happy and friendly to customers. Researchers believe that the findings suggest that customers don’t always want sales staff to be extremely happy and chatty. Instead, we prefer staff who understand body language.
The key to a successful sale, then, is reading the customer’s mood and matching that mood. The experts explain that it isn’t advisable to match the mood of a customer who’s angry; a customer who is in a hurry or in a bad mood would rather deal with a sales person who understands them, can serve them quickly or just leave them alone – and not try to get them to chat about their family.
There are of course some factors which are outside the control of shop owners – like the weather, which can really change people’s moods. Experts are confident that good weather means good news for shop owners. As much as 60–80% of customer decisions are made while people are actually in a shop, rather than before or after their visit. And as more people are out and about during nice weather, there is a higher chance they are shopping and therefore more opportunity for shops to make a sale. Rain and snow have the opposite effect, as people prefer to stay at home.
Choose the correct answer:
According to one study, when men saw prices written in red
Выберите один ответ:
the colour used made no difference to them.
they were not sure about the quality of the product.
they thought they were getting a bargain.
Вопрос 6
Choose the correct answer:
The same study showed that women
Выберите один ответ:
cannot shop as quickly as men.
do not trust ads as easily as men.
are not such careful shoppers as men.
Вопрос 7
Choose the correct answer:
When remembering prices
Выберите один ответ:
women pay more attention than men.
men have better memories than women.
men and women are equally good.
Вопрос 8
Choose the correct answer:
According to experts, what kind of sales staff do customers prefer?
Выберите один ответ:
ones who understand their customers' moods.
ones who enjoy chatting to customers.
ones who look happy and friendly.
Вопрос 9
Customer behaviour
If you have ever been shopping and thought you were getting a bargain simply because the price appeared in red, or have left a shop because the sales assistant talked too much, you’re not alone. In fact, your actions are quite typical, according to experts on customer behaviour.
When it comes to shopping, experts explain that women think about everything much more carefully than men. A recent study showed that when men saw an advertisement with the prices written in red, they believed the shop was offering greater price savings than those printed in black. They felt very positive about buying the product as well.
In contrast, red didn’t have the same effect on female shoppers. It actually made them suspicious. Experts explain that if women see an ad in red, they question what’s happening and think they have to be extra careful. ‘Am I being tricked?’ they will ask themselves. Women also seem to have a much better memory than men when it comes to the prices in advertisements. This could be because men don’t think so hard about adverts or because they just aren’t that interested.
In a separate study, it was found that customers seem to prefer sales people who can correctly read moods. This is news for managers who believe that sales will increase if shop assistants are always happy and friendly to customers. Researchers believe that the findings suggest that customers don’t always want sales staff to be extremely happy and chatty. Instead, we prefer staff who understand body language.
The key to a successful sale, then, is reading the customer’s mood and matching that mood. The experts explain that it isn’t advisable to match the mood of a customer who’s angry; a customer who is in a hurry or in a bad mood would rather deal with a sales person who understands them, can serve them quickly or just leave them alone – and not try to get them to chat about their family.
There are of course some factors which are outside the control of shop owners – like the weather, which can really change people’s moods. Experts are confident that good weather means good news for shop owners. As much as 60–80% of customer decisions are made while people are actually in a shop, rather than before or after their visit. And as more people are out and about during nice weather, there is a higher chance they are shopping and therefore more opportunity for shops to make a sale. Rain and snow have the opposite effect, as people prefer to stay at home.
Decide whether the sentences true or false, according to the text. If there is no information about this, choose 'not given':
Most peoplehave been unhappy with a shop assistant at some point.
Выберите один ответ:
not given
true
false
Вопрос 10
It's a good idea for sales assistants to respond to the customer's mood.
Выберите один ответ:
false
true
not given
Вопрос 11
Angry customers don't want to spend too lomg shopping.
Выберите один ответ:
true
not given
false
Вопрос 12
Shop owners' moods can change as much as their customers' moods.
Выберите один ответ:
true
not given
false
Вопрос 13
Most shoppers have decided what they will buy before entering a shop.
Выберите один ответ:
true
false
not given
Вопрос 14
Shop sales usually increase when the weather is bad.
Выберите один ответ:
not given
true
false
Вопрос 15
Complete the posts on a social networking site with the expressions.
Use each expression only once. There are two expressions that you don’t need.
Okan Denizli is feeling nervous.
3 comments
Hasan Demir What’s up, mate?
Okan Denizli Meeting my girlfriend’s parents tonight.
Hasan Demir
! I’m sure you don’t need it, though – you’ll be fine!
Ingrid Fischer Enjoying Paris
15 likes 3 comments
Rachel Dupont You’re here?! How exciting! Lovely photo!
Angela Schmidt Have a great weekend! xx
Monika Schwinghammer Yeah, agree with Rachel.
! xx
Natalia Kopilova is at the O2 Arena for the Beyoncé concert.
25 likes 2 comments
Eszter Moldovan
! Wish I was there too – have fun! xx
Aga Wielopolski Have a fab evening!
Natalia Kopilova Thanks guys!
Stefan Andersson Passed my university exams! :-)
9 likes 3 comments
Heike Roberts Well done!
Lars Torensen Nice one!
Tomas Gandrud
!
Wei Ching Yao Missed my flight to Hong Kong
3 comments
Kumiko Okari Oh no! That’s awful!
Harry Cheng My sister works at the airport – call me.
Stacey Tang
! Hope you get the next one. xx
Вопрос 1
Listen to a woman giving a talk on a radio show about starting her own business. Decide if sentences are true or false.
Eleni first got the idea of making bags after seeing something interesting in a shop.
By the time of the shopping fair, Eleni felt nervous about speaking to customers.
Eleni believes her bags are popular because they’re all different.
The biggest help Eleni got with her business was employing someone else to make the bags.
According to Eleni, the most important thing when starting a business is being confident about your abilities.
Вопрос 2
Listen again. Complete sentences using one word in each space.
1. Eleni says that many of her … at university loved the first bag she made.
2. Eleni sold her first bags at a shopping fair in her town in … .
3. Eleni called her business ‘Bags of ’…
4. Eleni’s father gave her information about giving … to her customers.
5. Eleni’s plans involve opening a little shop in her town next …
Вопрос 3
Choose the best answers to complete part I of the text about the early life of Nelson Mandela.
Nelson Rolihlahla Mandela was probably the … famous South African who has ever lived. He was born on 18 July 1918, in a village called Mvezo in the Umtata region of the country. His parents didn’t know how to read and write, … his birth mother understood that education was important. ,… she decided to send Nelson to school when he was about seven years old. It was at school that he … the English name ‘Nelson’ from his teacher. Nelson then went on to secondary school and university. He decided … English and politics at university. However, he got into … trouble while he was there, and did not finish his degree. He … the university in 1940 without … qualifications.
Вопрос 4
Choose the best answers to complete part II of the text about the early life of Nelson Mandela.
In 1941, Nelson moved to Johannesburg, one of the biggest cities in South Africa. He soon found a job and was successful. His boss was happy with him because he was very …
. Nelson made several new friends and became interested in politics again. In fact, at that time, he …
to be a politician one day. And the rest, as they say, is history!
Вопрос 5
Read the text and do the task below:
Customer behaviour
If you have ever been shopping and thought you were getting a bargain simply because the price appeared in red, or have left a shop because the sales assistant talked too much, you’re not alone. In fact, your actions are quite typical, according to experts on customer behaviour.
When it comes to shopping, experts explain that women think about everything much more carefully than men. A recent study showed that when men saw an advertisement with the prices written in red, they believed the shop was offering greater price savings than those printed in black. They felt very positive about buying the product as well.
In contrast, red didn’t have the same effect on female shoppers. It actually made them suspicious. Experts explain that if women see an ad in red, they question what’s happening and think they have to be extra careful. ‘Am I being tricked?’ they will ask themselves. Women also seem to have a much better memory than men when it comes to the prices in advertisements. This could be because men don’t think so hard about adverts or because they just aren’t that interested.
In a separate study, it was found that customers seem to prefer sales people who can correctly read moods. This is news for managers who believe that sales will increase if shop assistants are always happy and friendly to customers. Researchers believe that the findings suggest that customers don’t always want sales staff to be extremely happy and chatty. Instead, we prefer staff who understand body language.
The key to a successful sale, then, is reading the customer’s mood and matching that mood. The experts explain that it isn’t advisable to match the mood of a customer who’s angry; a customer who is in a hurry or in a bad mood would rather deal with a sales person who understands them, can serve them quickly or just leave them alone – and not try to get them to chat about their family.
There are of course some factors which are outside the control of shop owners – like the weather, which can really change people’s moods. Experts are confident that good weather means good news for shop owners. As much as 60–80% of customer decisions are made while people are actually in a shop, rather than before or after their visit. And as more people are out and about during nice weather, there is a higher chance they are shopping and therefore more opportunity for shops to make a sale. Rain and snow have the opposite effect, as people prefer to stay at home.
Choose the correct answer:
According to one study, when men saw prices written in red
Выберите один ответ:
the colour used made no difference to them.
they were not sure about the quality of the product.
they thought they were getting a bargain.
Вопрос 6
Choose the correct answer:
The same study showed that women
Выберите один ответ:
cannot shop as quickly as men.
do not trust ads as easily as men.
are not such careful shoppers as men.
Вопрос 7
Choose the correct answer:
When remembering prices
Выберите один ответ:
women pay more attention than men.
men have better memories than women.
men and women are equally good.
Вопрос 8
Choose the correct answer:
According to experts, what kind of sales staff do customers prefer?
Выберите один ответ:
ones who understand their customers' moods.
ones who enjoy chatting to customers.
ones who look happy and friendly.
Вопрос 9
Customer behaviour
If you have ever been shopping and thought you were getting a bargain simply because the price appeared in red, or have left a shop because the sales assistant talked too much, you’re not alone. In fact, your actions are quite typical, according to experts on customer behaviour.
When it comes to shopping, experts explain that women think about everything much more carefully than men. A recent study showed that when men saw an advertisement with the prices written in red, they believed the shop was offering greater price savings than those printed in black. They felt very positive about buying the product as well.
In contrast, red didn’t have the same effect on female shoppers. It actually made them suspicious. Experts explain that if women see an ad in red, they question what’s happening and think they have to be extra careful. ‘Am I being tricked?’ they will ask themselves. Women also seem to have a much better memory than men when it comes to the prices in advertisements. This could be because men don’t think so hard about adverts or because they just aren’t that interested.
In a separate study, it was found that customers seem to prefer sales people who can correctly read moods. This is news for managers who believe that sales will increase if shop assistants are always happy and friendly to customers. Researchers believe that the findings suggest that customers don’t always want sales staff to be extremely happy and chatty. Instead, we prefer staff who understand body language.
The key to a successful sale, then, is reading the customer’s mood and matching that mood. The experts explain that it isn’t advisable to match the mood of a customer who’s angry; a customer who is in a hurry or in a bad mood would rather deal with a sales person who understands them, can serve them quickly or just leave them alone – and not try to get them to chat about their family.
There are of course some factors which are outside the control of shop owners – like the weather, which can really change people’s moods. Experts are confident that good weather means good news for shop owners. As much as 60–80% of customer decisions are made while people are actually in a shop, rather than before or after their visit. And as more people are out and about during nice weather, there is a higher chance they are shopping and therefore more opportunity for shops to make a sale. Rain and snow have the opposite effect, as people prefer to stay at home.
Decide whether the sentences true or false, according to the text. If there is no information about this, choose 'not given':
Most peoplehave been unhappy with a shop assistant at some point.
Выберите один ответ:
not given
true
false
Вопрос 10
It's a good idea for sales assistants to respond to the customer's mood.
Выберите один ответ:
false
true
not given
Вопрос 11
Angry customers don't want to spend too lomg shopping.
Выберите один ответ:
true
not given
false
Вопрос 12
Shop owners' moods can change as much as their customers' moods.
Выберите один ответ:
true
not given
false
Вопрос 13
Most shoppers have decided what they will buy before entering a shop.
Выберите один ответ:
true
false
not given
Вопрос 14
Shop sales usually increase when the weather is bad.
Выберите один ответ:
not given
true
false
Вопрос 15
Complete the posts on a social networking site with the expressions.
Use each expression only once. There are two expressions that you don’t need.
Okan Denizli is feeling nervous.
3 comments
Hasan Demir What’s up, mate?
Okan Denizli Meeting my girlfriend’s parents tonight.
Hasan Demir
! I’m sure you don’t need it, though – you’ll be fine!
Ingrid Fischer Enjoying Paris
15 likes 3 comments
Rachel Dupont You’re here?! How exciting! Lovely photo!
Angela Schmidt Have a great weekend! xx
Monika Schwinghammer Yeah, agree with Rachel.
! xx
Natalia Kopilova is at the O2 Arena for the Beyoncé concert.
25 likes 2 comments
Eszter Moldovan
! Wish I was there too – have fun! xx
Aga Wielopolski Have a fab evening!
Natalia Kopilova Thanks guys!
Stefan Andersson Passed my university exams! :-)
9 likes 3 comments
Heike Roberts Well done!
Lars Torensen Nice one!
Tomas Gandrud
!
Wei Ching Yao Missed my flight to Hong Kong
3 comments
Kumiko Okari Oh no! That’s awful!
Harry Cheng My sister works at the airport – call me.
Stacey Tang
! Hope you get the next one. xx