Ответы на тесты / ЭИОС ВФ РЭУ / Иностранный язык профессионального общения английский (4 семестр)/ 235 вопросов

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В файле собраны ответы к тестам из курса ЭИОС ВФ РЭУ / Иностранный язык профессионального общения английский (4 семестр).

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Оглавление

КлР 08.04- Упражнения 2 - Past Simple vs Past Continuous

Вопрос 1

 

 

 

 

Преобразуйте предложение во время Past Simple

She is Head of the department.

She Head of the department last year.

Вопрос 2

 

 

 

 

Преобразуйте предложение во время Past Simple

He speaks four languages.

He four languages when he was 20.

Вопрос 3

 

 

 

 

Преобразуйте предложение во время Past Simple

She buys a lot of fruit.

She some fruit yesterday.

Вопрос 4

 

 

 

 

Преобразуйте предложение во время Past Simple

They make presentations every month.

They a presentation last Friday.

Вопрос 5

 

 

 

 

Преобразуйте предложение во время Past Simple

I rarely meet new people.

I  a few old contacts at the conference.

Вопрос 6

 

 

 

 

Преобразуйте предложение во время Past Simple

We sometimes work overtime.

We till 19.00 yesterday.

Вопрос 7

 

 

 

 

Преобразуйте предложение во время Past Continuous

He invented several prototypes.

He a new prototype last week.

Вопрос 8

 

 

 

 

Преобразуйте предложение во время Past Continuous

She received an award for the best design.

She her first award in the Hall of Fame.

Вопрос 9

 

 

 

 

Преобразуйте предложение во время Past Continuous

We are exchanging students between our universities this month.

We students last month.

Вопрос 10

 

 

 

 

Преобразуйте предложение во время Past Continuous

They are training new employees in this room.

They new employees for 8 hours last Monday.

Вопрос 11

 

 

 

 

Make the sentence negative

She finished first.

She second.

Вопрос 12

 

 

 

 

Make the sentence negative

He was relaxing after a hard day.

He before the work.

Вопрос 13

 

 

 

 

Make the sentence negative

We spent the day in Prague.

We the day in Paris.

Вопрос 14

 

 

 

 

Make the sentence negative

They were presenting their new car.

They their new hoover.

Вопрос 15

 

 

 

 

Make the sentence negative

I wrote a report.

I a letter.

Вопрос 16

 

 

 

 

Make the sentence negative

You were hoping to pass the test.

You to fail it.

Вопрос 17

 

 

 

 

Make a question from the sentence.

He was speaking on the phone.

Who on the phone?

 

забыли подлежащее

Вопрос 18

 

 

 

 

Make a question from the sentence.

He returned from his business trip.

When from his business trip?

Вопрос 19

 

 

 

 

Make a question from the sentence.

She was enjoying the party.

Why the party?

Вопрос 20

 

 

 

 

Make a question from the sentence.

They earned a lot for their new product.

How much for their new product?

Вопрос 21

 

 

 

 

Make a question from the sentence.

We were relocating the office last week.

Where the office?

Вопрос 22

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

After they conducted the research they (enter) the new data into the customer base.

Вопрос 23

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

When he (come) home she was cooking dinner.

Вопрос 24

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

He (listen) to the news when Peter asked him out.

Вопрос 25

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

 

While they (conduct) a market research, Marry was interviewing the new assisstant.

Вопрос 26

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

The new advertisement (attract) new clients.

Вопрос 27

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

His offer (cause) heated discussion.

Вопрос 28

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

She (write) the report for 2 hours.

Вопрос 29

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

We (discuss) his suggestions for more than 30 minutes.

Вопрос 30

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

They (deliver) the goods on time.

 

 

СР - Работа с лексикой 2 - Great ideas

Вопрос 1

 

 

 

 

Сопоставьте русские и английские слова

eliminate          

 

breakthrough  

 

success

 

niche   

 

intrapreneurship           

 

resistance         

 

unexploited      

 

prevent             

 

entrepreneurial             

 

opportunity      

 

persuade          

 

establish           

 

bureaucracy     

 

hamper             

 

 

 

 

Вопрос 2

 

 

 

 

Заполните пропуски предложенными вариантами

Resistance to new ideas is well known. In organization the best way to

an idea is to take it to a meeting. What makes companies  in one area may prevent them from developing success in new . Company leaders talk about corporate venturing and where employees are encouraged to develop entrepreneurial activities within the organization. They may put the groups of people together to work on innovations. Skunk works are the usual company structure and are less likely to be hampered by

.

When innovators go to large companies with new

 for their products they face similar problems. The  of the small-wheeled Moulton bicycle could not persuade Raleigh to produce it, so he  his own company. But a single innovative  is not enough. There has to be continuous improvement and market . The current winners in bicycle innovation are producers of mountain bikes, who have taken the bicycle design and eliminated its irritations, revolutionizing an old

 by providing relative comfort, easy gear changes, a 'fun ride' and so on.

 

 

 

Вопрос 3

 

 

 

 

Заполните пропуски предложенными вариантами

The initial idea for a car will be turned into a series of

 and tested. In software development the final prototype is a beta , which is beta-tested. Pharmaceuticals go through a series of . Even the most brilliant entrepreneurs will not have the resources to go it alone in industries like these as the investment and required are enormous. Cars, software and pharmaceuticals are industries  by giants. Newcomers are rare unless they found the  unexploited by the giants. There may be more  for innovation where the rules of the game are not . This may involve selling and delivering

 products in new ways, for example on the Internet.

 

 

 

Вопрос 4

 

 

 

 

Выберите одну из предложенных ниже тем и напишите 10 предложений

1.          Most of great ideas are discovered by accident.

2.          Research and development is the key to great business ideas.

3.          There is nothing wrong with copying and improving the ideas of others.

4.          The best way to kill an idea is to take it to a meeting.

используйте союзы и вводные фразы:

however, though, although, but, because, and, unfortunately...

In my opinion, ... \ I believe that ... \

I don't agree that ...

As to my mind ... \ If you asked me... \ Personally, I think...

Speaking about ... it is worth mentioning ...

On the one hand...         , on the other hand...

One of the advantages \ disadvantages is ...

 

 

 

 

СР - Диалог 1

Вопрос 1

 

 

 

 

Заполните пропуски предложенными фразами

Chair: OK everyone, let’s begin, пусто ? Our main purpose is to decide the date of the launch for our new product, DM 2000. After that, we’ve got to decide the recommended retail price for the phone and talk about our marketing plans, OK? Mei, пусто ? Should we launch in June or September?

Mei: Personally, пусто June. Let’s get into the market early and surprise our competitors. It could give us a big advantage. It might even force them to bring out their new phones earlier. I mean, before they’re ready to do so.

Chair: Thanks, Mei. пусто ? Cheng, пусто ?

Cheng: Well, um, I’m not sure about June, really. Mm, I think, it’s a bit too early - in fact, far too early. We need more time to plan our marketing. You know, a lot of people, potential buyers, will be away on holiday in June. пусто to have a launch. We need to start with a real bang.

Chair: Mm, thanks, Cheng.

what’s your viewWhat do the rest of you thinkAny thought on thatIt’s not the best timeI’m in favour ofshall we

 

 

 

Вопрос 2

 

 

 

 

Заполните пропуски предложенными вариантами

Chair: Whan, пусто ? I believe, you’d prefer a later date for the launch. пусто ?

Wan: Yeah, June’s too early. I think, September’s the best time. We can promote the smartphone strongly then, with a multimedia campaign. The last three months of the year have always been the peak period for selling new electronic products. That’s when we need to put the phone on the market.

Chair: Mm, пусто . I think there are good reasons for choosing September. What about the recommended retail price for the phone? пусто ?

Mei: Hold on a minute. I thought we were talking about the launch date, not the price.

Chair: OK. Mei, maybe we’re moving a little too fast. пусто . I get the feeling that most of us seem to prefer September, is that correct?

Cheng: Year.

Mei: Mmm, пусто .

Chair: OK, we’re agreed. The launch is in September.

Let’s get back to the pointAny thought on that I agreewhat’s your opinionIs that correctMaybe

 

 

 

Вопрос 3

 

 

 

 

Заполните пропуски предложенными вариантами

Chair: OK, we’ve agreed. The launch is in September. Now, пусто ? Wan, I asked you to bring us ideas about this.

Wan: I know we’ve set a price, but пусто . I think it should be about 900 Hong Kong dollars.

Cheng: Ah. пусто ?

Wan: Well, simply, our main competitor brought out smart phone recently. It retails at just over 1,000 Hong Kong dollars. If we sell at 900, we’ll be undercutting them by 10 per cent. So, we’ll have a big price advantage at the start of our launch.

Chair: Good. We need to be sharp on pricing. Now, пусто , Wan?

Wan: No problem there. We could start with the specialist mobile phone stores and big department stores. After that, we could look at other distribution channels. You know, stations, airports - that sort of thing.

Chair: Right. пусто . Everyone happy with Wan’s suggestions?

Cheng/ Mei/ Wan: Yeah \ Fine \ Great.

 

 

we should think againAnd your reasonsSounds OK to mewhat sales outlets do you think we should targethow do you feel about this

 

 

 

Вопрос 4

 

 

 

 

Напишите диалог (задание в pdf файле)

Marketing department needs to launch a new wallet. Four people are discussing the selling price, target consumers, special offer for the first purchase, advertising \ promotion

Chairman holds the meeting

Participant A suggests:

selling price - $25 approximately

targeting consumers- professional people aged 20-40

special offer- discount of 20% for the orders of 100 items

advertising - in upmarket magazines and TV commercials

Participant B suggests:

selling price - $15 approximately

targeting consumers- all age groups from 20 years old upwards

special offer- 5% discount for the orders of 50 items

advertising - in national and regional newspapers\ magazines

Participant C suggests:

selling price - $10 approximately

targeting consumers- young people aged 15-25

special offer- discount of 10% for the orders over 20 items

advertising - in magazines aimed at young people

 

 

 

КлР 04.02- Работа с текстом 1 - AMAZON - THE LARGEST E-COMMERCE MARKETPLACE

Вопрос 1

 

 

 

 

Сопоставьте русские и английские слова

in-house brand

             

 

revenue

             

 

market capitalization

 

 

own

             

 

brand equity

             

 

apparel

             

 

artificial intelligence

             

 

disruptive innovation

             

 

low-end products         

 

subsidiary         

 

 

 

 

Вопрос 2

 

 

 

 

Заполните пропуски предложенными вариантами

Amazon.com, Inc., is a multinational technology company focusing in

, cloud computing, and artificial intelligence in Seattle, Washington. It is one of the Big Four of  along with Google, Apple and Facebook due to its market , disruptive innovation, brand equity and hyper-  application process. Amazon was ranked as the world's most

 employer in 2018 LinkedIn Top Companies ahead of Google, Facebook and Goldman Sachs.

 It is the largest e-commerce

 and cloud computing platform in the world as measured by  and market capitalization. Amazon.com was  by Jeff Bezos on July 5, 1994, and started as an  book store but later diversified to sell video downloads/streaming,  downloads/streaming, audiobook downloads/streaming, software, video games, , apparel, furniture, food, toys, and jewelry. The company also owns a  arm, Amazon Publishing, a film and television studio, Amazon Studios, produces electronics lines including Kindle e-readers, Fire tablets, Fire TV,  and Echo devices, and is the world's largest of cloud infrastructure services through its AWS subsidiary. Amazon also sells certain

products under its in-house brand AmazonBasics.

 

 

 

 

Вопрос 3

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What does Amazon. Inc focus on?

 

Вопрос 4

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Is it one of the Big Four of technology?

 

Вопрос 5

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What was Amazon rank in 2018?

 

Вопрос 6

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Who was the company founded by?

 

Вопрос 7

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What did the company diversify into?

 

Вопрос 8

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What consumer electronics lines does the company produce?

 

Вопрос 9

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What does AmazonBasics sell?

 

Вопрос 10

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What does AWS subsidiary provide?

 

Вопрос 11

 

 

 

 

Сопоставьте русские и английские слова

acquisition

             

 

split

             

 

contribute

 

 

endowment

             

 

international shipping

             

 

subscriber

             

 

brick-and-mortar retailer

             

 

public company

             

 

surpass

             

 

release  

             

 

 

 

 

Вопрос 12

 

 

 

 

Заполните пропуски предложенными вариантами

Amazon has separate retail

 for the USA, the UK and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, Mexico, Singapore, and Turkey. In 2016, Dutch, Polish, and Turkish language  of the German Amazon website were also launched. Amazon also offers international

 of some of its products to certain other countries.

In 2015, Amazon

 Walmart as the most valuable retailer in the United States by market capitalization. Amazon is the third most  public company in the United States (behind Apple and Microsoft), the largest  company by revenue in the world, and after Walmart, the second largest  in the United States . In 2017, Amazon acquired Whole Foods Market for $13.4 billion, which vastly Amazon's presence as a brick-and-mortar retailer. The acquisition was interpreted by some as a direct attempt to

 Walmart's traditional retail stores.

In 2018, for the first time, Jeff Bezos

in Amazon's shareholder letter the number of Amazon Prime , which is 100 million worldwide. In 2018, Amazon.com contributed US$1 million to the Wikimedia . In November 2018, Amazon announced it would be splitting its second  project between two cities. They are currently in the

 stage of the process.

 

 

 

 

Вопрос 13

 

 

 

 

Выберите Верные утверждения

Выберите один или несколько ответов:

 a. Amazon is the first largest employer in the United States. 

 b. Amazon acquired Whole Foods Market for $13.4 billion.

 c. Amazon.com contributed US$1,5 million to the Wikimedia Endowment.

 d.

Amazon offers international shipping of some of its products to certain countries.

 e. Amazon is the second most valuable public company in the United States.

 f. The number of Amazon Prime subscribers reached 200 million worldwide in 2018.

 g. Amazon has larger market capitalization than Walmart the United States.

 h. Dutch, Polish, and Turkish language versions of the German Amazon website were launched in 2006.

 

 

Вопрос 14

 

 

 

 

Сопоставьте русские и английские слова

select 

             

 

brand

             

 

enterprise

 

 

prefer  

 

come down to

             

 

dictionary

             

 

physical world

             

 

settle

             

 

head start

             

 

envision

             

 

 

 

Вопрос 15

 

 

 

 

Заполните пропуски предложенными вариантами

Bezos

 the name Amazon by looking through the dictionary; he  on "Amazon" because it was a place that was "exotic and ", just as he had envisioned for his Internet . The Amazon River, he noted, was the river in the world, and he planned to make his  the biggest bookstore in the world. Additionally, a name that began with "A" was  because it would probably be at the top of an  list. Bezos placed a premium on his head start in building a  and told a reporter, "There's nothing about our  that can't be copied over time. But you know, Mc Donald’s got copied. And it's still built a , multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more

online than they are in the physical world."

 

 

 

 

Вопрос 16

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

Bezos selected the name Amazon by looking through the dictionary.

 

Вопрос 17

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

He settled on "Amazon" because it was a place that was "exotic and different".

 

Вопрос 18

 

 

 

 

Напишите общий вопрос

The Amazon River is the biggest river in the world.

 ?

Вопрос 19

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

A name that began with "A" was preferred because it would probably be at the top of an alphabetized list.

 

Вопрос 20

 

 

 

 

Напишите общий вопрос к предложению (в конце поставьте вопросительный знак)

There's nothing about our model that can't be copied over time.

 

Вопрос 21

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

Mc Donald built a huge, multibillion-dollar company.

 

Вопрос 22

 

 

 

 

Напишите общий вопрос к предложению (в конце поставьте вопросительный знак)

Brand names are more important online than they are in the physical world.

 

Вопрос 23

 

 

 

 

Сопоставьте русские и английские слова

succeed

             

 

destroy

             

 

profit margin

 

 

burst

             

 

justify

             

 

growth

             

 

stockholder

             

 

modest

             

 

complain

             

 

feature

             

 

 

 

Вопрос 24

 

 

 

 

Заполните пропуски предложенными вариантами

Since June 19, 2000, Amazon's

 has featured a curved arrow leading from A to Z, representing that the company  every product from A to Z, with the arrow shaped like a

.

According to sources, Amazon did not expect to make a

 for four to five years. This comparatively slow growth caused  to complain that the company was not reaching  fast enough to justify their investment or even  in the long-term. The dot-com bubble    at the start of the 21st century and  many e-companies in the process, but Amazon survived and moved  beyond the tech crash to become a huge player in online . The company finally turned its first profit in the fourth quarter of 2001: $5 million (i.e., 1¢ per share), on  of more than $1 billion. This profit margin, though extremely , proved to skeptics that Bezos' unconventional business model could

.

 

 

 

 

Вопрос 25

 

 

 

 

Преобразуйте предложению в разделительный вопрос

Since June 19, 2000, Amazon's logotype has featured a curved arrow leading from A to Z, ?

Вопрос 26

 

 

 

 

Преобразуйте предложению в разделительный вопрос

The company carries every product from A to Z, ?

Вопрос 27

 

 

 

 

Преобразуйте предложению в разделительный вопрос

Amazon expected to make a profit for four to five years, ?

Вопрос 28

 

 

 

 

Преобразуйте предложению в разделительный вопрос

The company was reaching profitability fast enough to justify stockholders' investment, ?

Вопрос 29

 

 

 

 

Преобразуйте предложению в разделительный вопрос

The dot-com bubble burst at the start of the 21st century, ?

Вопрос 30

 

 

 

 

Преобразуйте предложению в разделительный вопрос

Amazon will survive and move forward beyond the tech crash to become a huge player in online sales, ?

 

 

КлР 04.03 - Письмо 1 - Order letter

Вопрос 1

 

 

 

 

Сопоставьте русские и английские слова

damaged items

             

 

order

             

 

sample

 

 

transfer banking            

 

terms and conditions

             

 

prompt reply

             

 

account

             

 

clarifications

             

 

cancel

             

 

in transit

             

 

 

 

 

Вопрос 2

 

 

 

 

Прочитайте письмо и ответьте на вопрос

Reactive Inc.                                                                                       

Mary Pulonia

458163 Amla Street, Hyderbad

India, 859178

Triangle Store

Perry Smith

Unit 3, Maple Gate

Guilford, UK 899919

                                                                                                 May 27, 2018

Dear Mary Pulonia,

Thank you for your prompt reply to our letter on May 17, 2018 and for sending your textile samples so quickly. We looked through your catalog on www.jeansindia.org, and are pleased to place an order with the following terms and conditions:

1.   The cost of each pair of jeans will be $15/per item (including tax) – the cost of a jacket will be $20/per item (including tax);

2.   Delivery will be done within 4-5 days from the order date;

3.   Damaged items in transit are not the responsibility of the Triangle Store;

4.   Delivery address is Unit 3, Maple Gate, Guilford, UK 899919.

5.   If the order is not delivered by the terms and conditions above, the order stands cancelled and compensation given is 100%.

The list of the order:

1.   Black jeans model AD8288 – 20 items

2.   Black jeans model AD8287 – 15 items

3.   Black jeans model AD8288 – 10 items

4.   Jacket model TY6574 – 15 items

5.   Jacket model TB4837 – 10 items

We will appreciate early delivery of said items to the address mentioned in the terms and conditions. Payment will be made by transfer banking to your account on June 03, 2018. Please feel free to contact us for further clarifications in regard to this order: call 452-631-6574 anytime during business hours, Monday to Friday.

Best regards,

Perry Smith

Answer the question (в конце поставьте точку)

When was the letter written?

 

Вопрос 3

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

What company will receive the letter?

 

Вопрос 4

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

Where did Perry Smith look through the catalogue?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

How much will a jacket cost?

 

 

Вопрос 6

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

Is tax included in the price?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

 When will the goods be delivered?

 

 

Вопрос 8

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

Whose responsibility is damaged items in transit?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

 What address should the goods be delivered?

 

 

Вопрос 10

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

Under what conditions will Triangle Store get a 100% compensation?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

How many jeans and jacked are ordered (all together)?

 

 

Вопрос 12

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

How will payment be made?

 

 

Вопрос 13

 

 

 

 

Найдите в тексте письма фразу

Спасибо за оперативный на наше письмо

 

 

Вопрос 14

 

 

 

 

Найдите в тексте письма фразу

Мы хотим разместить заказ со следующими условиями

 

 

Вопрос 15

 

 

 

 

Найдите в тексте письма фразу

Если заказ не будет доставлен с соблюдением указанных выше условий

 

 

Вопрос 16

 

 

 

 

Найдите в тексте письма фразу

Перечень заказываемых товаров

 

 

Вопрос 17

 

 

 

 

Найдите в тексте письма фразу

Мы будем благодарны за доставку в ранний срок

 

 

Вопрос 18

 

 

 

 

Найдите в тексте письма фразу

Оплата будет произведена банковским переводом на ваш счет

 

 

Вопрос 19

 

 

 

 

Найдите в тексте письма фразу

Обращайтесь за дальнейшими разъяснениями

 

 

Вопрос 20

 

 

 

 

Напишите письмо –заказ товара, используйте ключевые фразы из образца

 

Комментарии

Комментарий:

 

 

КлР 06.05 - Письмо 2 - Acknowledgement letter for the receipt of goods

Вопрос 1

 

 

 

 

Сопоставьте русские и английские слова

amount

             

 

quality

             

 

exceed

 

 

shipment

             

 

condition

             

 

acknowledgement

             

 

sample

             

 

correspond

             

 

request

             

 

stamp

             

 

correction

             

 

fulfill    

 

respect

             

 

expectation

             

 

shipment documentation

             

 

approve

             

 

damaged

             

 

on short notice

 

previous

             

 

packaging         

 

 

 

 

Вопрос 2

 

 

 

 

Прочитайте письмо и ответьте на вопрос

Marakesh Spices Ltd.                                                                April 20, 2018

Ispahan Bhavandi

Lodhine Road 165

New Dehli, India 177689

Subject: Acknowledgement for the Receipt of Goods

I, Irene Holmes, Supply Manager of Fine Spices, would like to thank you for the delivery of goods on such a short notice. We understand and respect the effort you have put in fulfilling the conditions of the contract.

The amount mentioned in the delivery documentation corresponds to the physical presence of products. The quality of products corresponds to the stated in the documents, and the packaging is not damaged.

Yet we have a problem with shipment documentation: you need to send us a shipment document with some remarks. In the top of the letter, please make the correction of the company name, and the individual number, which is 1234567809. In addition, please stamp this to the supply documents. Due to these issues in the documentation, our financial office does not approve of the delivered goods in our system and we cannot begin to sell your products. Thanks for the understanding.

The quality of your spices exceeded our expectations. If you could send us the catalog of teas that we were discussing at our previous meeting on April 14, 2018, we would be much obliged. If you have samples, please add them to the catalog – we will pay for the cost of the samples immediately. We want to test the demand for specific teas at one of our shops. We are open to your support of this idea.

We are happy to have a company of your reputation as our associates and look forward to working with you in the future. Please feel free to contact us if you need clarifications about our requests. You can reach us at +2-888-2323.

Thanking you,

(signature)

Irene Holmes

Answer the question ( в конце поставьте точку)

What company is the letter from?

 

 

Вопрос 3

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

What company is the letter addressed to?

 

 

Вопрос 4

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

Why is Irene Holmes writing the letter?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

What state are the goods delivered?

 

 

Вопрос 6

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

What is the problem?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

What is the individual number of the company?

 

 

Вопрос 8

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

Why can’t they sell the goods?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

When was the previous meeting?

 

 

Вопрос 10

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

Why is Irene Holmes asking to send them samples of teas?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

How can they contact Irene Holmes?

 

 

Вопрос 12

 

 

 

 

Найдите в тексте письма фразу

Я бы хотела поблагодарить вас за оперативную доставку товара.

 

 

Вопрос 13

 

 

 

 

Найдите в тексте письма фразу

Выполнить условия договора

 

 

Вопрос 14

 

 

 

 

Найдите в тексте письма фразу

 Указанное в документации количество соответствует наличному товару.

 

 

Вопрос 15

 

 

 

 

Найдите в тексте письма фразу

Упаковка не повреждена

 

 

Вопрос 16

 

 

 

 

Найдите в тексте письма фразу

Вам нужно выслать нам сопроводительные документы с исправлениями

 

Вопрос 17

 

 

 

 

Найдите в тексте письма фразу

Вверху письма исправьте название компании

 

 

Вопрос 18

 

 

 

 

Найдите в тексте письма фразу

Качество ваших специй превысило все наши ожидания

 

 

Вопрос 19

 

 

 

 

Найдите в тексте письма фразу

мы были бы вам весьма признательны

 

 

Вопрос 20

 

 

 

 

Найдите в тексте письма фразу

Мы хотим протестировать спрос на некоторые виды чая в одном из наших магазинов

 

 

Вопрос 21

 

 

 

 

Найдите в тексте письма фразу

Мы будем рады работать с вами в будущем

 

 

Вопрос 22

 

 

 

 

Найдите в тексте письма фразу

Мы ценим усилия, которые вы приложили, выполняя условия нашего договора

 

Вопрос 23

 

 

 

 

Расположите части письма в правильной последовательности

1           

 

2           

 

3

 

4           

 

5           

 

 

 

 

Вопрос 24

 

 

 

 

Напишите письмо, подтверждающее получение товара.

Используйте ключевые фразы из образца.

 

 

Комментарии

Комментарий:

 

 

Работа с лексикой 1 - Selling

Вопрос 1

 

 

 

 

Прочитайте текст и ответьте на вопрос

The world of selling can be a tough place to work. Though the rise of e-commerce has changed the retail sales, the fact remains, that at all levels from street markets up-to billion-dollar business-to-government (B2G) deals, most sales are negotiated the oldfashioned way: by people talking to one another.

A company may produce a fantastic product or offer outstanding service, but without a successful sales team, the business will fail. Everyone in business needs to do some selling: selling your own ideas to your co-workers, convincing potential business partners that you can deal with problems that may arise, keeping your team on side during hard times. Mastering the art of selling requires confidence, product knowledge, an ability to take rejection, and excellent negotiation skills.

Selling a product or service takes many forms. Cold calling is phoning or visiting someone you haven't had contact with before to convince them to buy something or do something. Telesales is cold calling using the telephone. Business-to-business (B2B) sales, for example distributors selling to retailers, tends to be relationship based. The buyer and seller are doing business together. In B2G selling companies bid for government contract.

E-commnerce is the increasing area of sales over the Internet. Companies look at how e-commerce can be used with other methods of selling. In retailing click and mortar combines traditional retail outlets with online operations.

Answer the question to the text (в конце поставьте точку)

How are most sales negotiated?

 

Вопрос 2

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What kind of selling do people do in business?

 

Вопрос 3

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What skills and knowledge do you need to master an art of selling?

 

Вопрос 4

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What is cold calling?

 

Вопрос 5

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What are business-to-business (B2B) sales based on?

 

Вопрос 6

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How are B2G sales done?

 

Вопрос 7

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What does click and mortar mean?

 

Вопрос 8

 

 

 

 

Выберите Верные утверждения

Выберите один или несколько ответов:

 a. Telesales is cold calling using the Internet

 b. Selling your own ideas to your co-workers requires negotiation skills.

 c. Good sales team is a key element in successful business.

 d. Click and mortar is used in B2G selling.

 e. In street markets deals are negotiated differently than in B2G deals.

 f. An ability to take rejection is not the skill of selling.

 g. Selling a product or service takes one form.

 h. E-commerce is the decreasing area of sales over the Internet

 

 

Вопрос 9

 

 

 

 

Напишите 10 предложений с ключевой лексикой

after-sales service, credit-card details, interest-free credit, loyalty-card scheme, method of payment, money-back guarantee, out of stock

supplier, distributor, retailer, refund, discount, delivery, storage, warehouse, bargain, offer, sale

cold selling, e-commerce, click and motar, street market, negotiation skills

 

 

 

КлР 04.02 - Упражнения 1 - Modal Verbs 2

Вопрос 1

 

 

 

 

Определите функцию модального глагола

You can come to work in the afternoon.

Выберите один ответ:

 a. advice

 b. permission

 c. prohibition

 d. obligation

 

 

Вопрос 2

 

 

 

 

Определите функцию модального глагола

You have to deliver the goods on time.

Выберите один ответ:

 a. advice

 b. obligation

 c. permission

 d. prohibition

 

 

Вопрос 3

 

 

 

 

Определите функцию модального глагола

You can't enter her office without a notice..

Выберите один ответ:

 a. obligation

 b. permission

 c. advice

 d. prohibition

 

 

Вопрос 4

 

 

 

 

Определите функцию модального глагола

You should greet your busines partners with a handshake.

Выберите один ответ:

 a. prohibition

 b. advice

 c. obligation

 d. permission

 

 

Вопрос 5

 

 

 

 

Определите функцию модального глагола

You can wear casual clothes to the office on Friday.

Выберите один ответ:

 a. obligation

 b. prohibition

 c. permission

 d. advice

 

 

Вопрос 6

 

 

 

 

Определите функцию модального глагола

You don't have to communicate by phone.

Выберите один ответ:

 a. prohibition

 b. permission

 c. lack of obligation

 d. advice

 

 

Вопрос 7

 

 

 

 

Определите функцию модального глагола

You should work on your presentation skills.

Выберите один ответ:

 a. prohibition

 b. permission

 c. lack of abligation

 d. advice

 

 

Вопрос 8

 

 

 

 

Определите функцию модального глагола

You can't have snacks in the office.

Выберите один ответ:

 a. permission

 b. prohibition

 c. obligation

 d. advice

 

 

Вопрос 9

 

 

 

 

Определите функцию модального глагола

You should apoligize for the mistake in person.

 

Выберите один ответ:

 a. prohibition

 b. advice

 c. obligation

 d. permission

 

 

Вопрос 10

 

 

 

 

Определите функцию модального глагола

You shouldn't be rude with our customers.

Выберите один ответ:

 a. advice

 b. lack of obligation

 c. permission

 d. prohibition

 

 

Вопрос 11

 

 

 

 

Определите функцию модального глагола

You have to answer this leter immediately.

Выберите один ответ:

 a. advice

 b. obligation

 c. prohibition

 d. permission

 

 

Вопрос 12

 

 

 

 

Определите функцию модального глагола

Ypu can't accept his offer.

Выберите один ответ:

 a. permission

 b. obligation

 c. prohibition

 d. advice

 

 

Вопрос 13

 

 

 

 

Определите функцию модального глагола

You can take a day off next week

Выберите один ответ:

 a. permission

 b. advice

 c. prohibition

 d. obligation

 

 

Вопрос 14

 

 

 

 

Выберите функцию модального глагола

You can't make personal phone calls during working hours.

Выберите один ответ:

 a. advice

 b. advice

 c. prohibition

 d. lack of obligation

 

 

Вопрос 15

 

 

 

 

Выберите функцию модального глагола

You have to pack the goods in waterproof material

 

Выберите один ответ:

 a. obligation

 b. prohibition

 c. advice

 d. permission

 

 

Вопрос 16

 

 

 

 

Выберите функцию модального глагола

You should check the work of a new product in the shop.

Выберите один ответ:

 a. advice

 b. permission

 c. prohibition

 d. lack of obligation

 

 

Вопрос 17

 

 

 

 

Выберите функцию модального глагола

You can contact us for further clarification.

Выберите один ответ:

 a. advice

 b. prohibition

 c. pemission

 d. obligation

 

 

Вопрос 18

 

 

 

 

Выберите функцию модального глагола

You can't leave the safe open when you leave the office.

Выберите один ответ:

 a. prohibition

 b. advice

 c. obligation

 d. permission

 

 

Вопрос 19

 

 

 

 

Дайте совет, как оплатить интернет покупку банковской картой в режиме онлайн, используя модальные глаголы (7 предложений) 

 

Вопрос 20

 

 

 

 

Напишите 7 правил, как пользоваться устройством (прибором), используя модальные глаголы

 

 

 

КлР 08.04- Работа с текстом 3 - Modern Tablets

Вопрос 1

 

 

 

 

Прочитайте текст. Поставьте глаголы в скобках в нужное время.

Android 1)

 

 

(be) the first of the 2000s-era dominating platforms for tablet computers to reach the market. In 2008, the first plans for Android-based tablets 2)

 

 

(appear). The first products 3)

 

 

(release) in 2009. Among them 4)

 

 

(be) the Archos 5, a pocket-sized model with a 5-inch touchscreen, and a proprietary operating system. The Camangi WebStation 5)

 

 

(release) in Q2 2009. The first LTE Android tablet 6)

 

 

(appear) late 2009 and 7)

 

 

(make) by ICD for Verison. This unit 8)

 

 

(call) the Ultra, but a version called Vega 9)

 

 

(release) around the same time. Ultra 10)

 

 

(have) a 7-inch display while Vega's 11)

 

 

(be) 15 inches. Many more products 12)

 

 

(follow) in 2010. Several manufacturers 13)

 

 

(wait) for Android Honeycomb, specifically adapted for use with tablets, which 14)

 

 

(debut) in February 2011.

Apple 15)

 

 

(often / credit) for defining a new class of consumer device with the iPad, which 16)

 

 

(shape) the commercial market for tablets in the following years, and was the most successful tablet at the time of its release. iPads and competing devices 17)

 

 

(test) by the US military in 2011 and cleared for secure use in 2013. Its debut in 2010 18)

 

 

(push) tablets into the mainstream. Samsung’s Galaxy Tab and others followed, continuing the trends towards the features listed above. In March 2012, PC Magazine 19)

 

 

(report) that 31% of U.S. Internet users 20)

 

 

(own) a tablet, used mainly for viewing published content such as video and news. The top-selling line of devices was Apple's iPad with 100 million sold between its release in April 2010 and mid-October 2012, but iPad market share (number of units) 21)

 

 

(drop) to 36% in 2013 with Android tablets climbing to 62%.

As of February 2014, 83% of mobile app developers 22)

 

 

(target) tablets, but 93% of developers were targeting smartphones.

 

The iPad 23)

 

 

(hold) majority use in North America, Western Europe, Japan, Australia, and most of the Americas. Android tablets 24)

 

 

(be) more popular in most of Asia (China and Russia an exception), Africa and Eastern Europe. In 2015 tablet sales 25)

 

 

(not increase). Apple 26)

 

 

(remain) the largest seller but its market share 27)

 

 

(decline) below 25%. Samsung vice president Gary Riding said early in 2016 that tablets 28)

 

 

(only / do) well among those using them for work.

 

As of early 2016, Android 29)

 

 

(reign) over the market with 65%. Apple 30)

 

 

(take) the number 2 spot with 26%, and Windows took a distant third with the remaining 9%. In 2018, out of 4.4 billion computing devices Android 31)

 

 

(account) for 2 billion, iOS for 1 billion, and the remainder were PCs, in various forms (desktop, notebook, or tablet), running various operating systems (Windows, macOS, ChromeOS, Linux, etc.).

Вопрос 2

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

When did the first plans for Android-based tablets appear?

 

 

Вопрос 3

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What features did the Archos 5 have?

 

 

Вопрос 4

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Who did the first LTE Android tablet produce?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How was the first LTE Android tablet called?

 

 

Вопрос 6

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What size display did Vega have?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Were there many similar products in 2010?

 

 

Вопрос 8

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

When did Android Honeycomb debut?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What is Apple often credited for?

 

 

Вопрос 10

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What was the most successful tablet at the time of its release?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

When were iPads and other competing devices cleared for secure use?

 

 

Вопрос 12

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How many U.S. Internet users owned a tablet in March 2012?

 

 

Вопрос 13

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What was the top-selling line of devices between April 2010 and mid-October 2012?

 

 

Вопрос 14

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How did iPad market share change in 2013?

 

 

Вопрос 15

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How many mobile app developers were targeting tablets in 2014?

 

Вопрос 16

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Where did the iPad hold majority use?

 

 

Вопрос 17

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Did tablet sales increase in 2015?

 

 

Вопрос 18

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What did Samsung vice president say early in 2016?

 

 

Вопрос 19

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Which place did Apple take in early 2016?

 

 

Вопрос 20

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How many computing devices did iOS account for in 2018?

 

 

Вопрос 21

 

 

 

 

Закончите разделительный вопрос

The first LTE Android tablet appeared late 2009, ?

 

Вопрос 22

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

The Camangi WebStation was released in Q2 2009.

 

 

 

инструкция

1- скопируйте невыделенную часть предложения

2- найдите глагол (сказуемое):

а) если глагол имеет окончание -s, перед подлежащим пишем вспомогательный глагол does, а основной глагол ставим в 1 форму (без окончания)

б) если глагол имеет окончание -ed, перед подлежащим пишем вспомогательный глагол did, а основной глагол ставим в 1 форму (без окончания)

в) если глагол не имеет окончания (настоящее время), перед подлежащим пишем вспомогательный глагол do, основной глагол остается без изменений

г) если глагол не имеет окончания (прошедшее время- неправильный глагол- 2 форма), перед подлежащим пишем вспомогательный глагол did, основной глагол ставим в 1 форму (без окончания)

д) если в предложении есть вспомогательный глагол: am, is, are, was, were, have, has, had, will,  или модальный глагол: can, could, may, might, must, should, shall, то этот глагол ставим перед подлежащим, основной глагол остается после подлежащего

3- переводим предложение и определяем вопросительное слово, которое пишем перед вспомогательным глаголом

4- в конце ставим вопросительный знак

Вопрос 23

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

The first LTE Android tablet was made by ICD for Verison.

 

Вопрос 24

 

 

 

 

Закончите разделительный вопрос

The first products were released in 2009, ?

Вопрос 25

 

 

 

 

Напишите альтернативный вопрос к выделенным словам ( в конце поставьте вопросительный знак)

Vega was released around the same time as Ultra.

 

 

Вопрос 26

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

iPad shaped the commercial market for tablets in the following years.

 

 

Вопрос 27

 

 

 

 

Закончите разделительный вопрос

Several manufacturers waited for Android Honeycomb, ?

 

Вопрос 28

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

iPads and competing devices were tested by the US military in 2011.

 

 

Вопрос 29

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

U.S. Internet users used a tablet mainly for viewing published content such as video and news. 

 

 

Вопрос 30

 

 

 

 

Закончите разделительный вопрос

iPad’s debut in 2010 pushed tablets into the mainstream, ?

Вопрос 31

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

Apple sold 100 million iPads between April 2010 and mid-October 2012.

 

 

Вопрос 32

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

Android tablets climbed to 62%.

 

 

Вопрос 33

 

 

 

 

Закончите разделительный вопрос

Apple remained the largest seller, ?

 

Вопрос 34

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

93% of developers were targeting smartphones.

 

 

Вопрос 35

 

 

 

 

Напишите альтернативный вопрос к выделенным словам (в конце поставьте вопросительный знак)

Apple’s market share declined below 25%. (increase to)

 

Вопрос 36

 

 

 

 

Закончите разделительный вопрос

The Camangi WebStation was released in Q2 2009,?

Вопрос 37

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

In 2018 there were 4.4 billion computing devices.

 

 

Вопрос 38

 

 

 

 

Закончите разделительный вопрос

Apple is often credited for defining a new class of consumer device with the iPad, ?

Вопрос 39

 

 

Выберите верные утверждения

Выберите один или несколько ответов:

 a. Ultra’s display was larger than Vega’s.

 b. Android tablets were more popular in China and Russia in 2014.

 c. In 2016 Apple had larger market share than Android.

 d. One third of American Internet users owned a tablet in 2012.

 e. The Ultra and Vega appeared around the same time.

 f. Samsung’s Galaxy Tab appeared prior to Apple iPad.

 g. More mobile app developers were targeting smartphones than iPads in 2014.

 h. The US military tested the first tablet devices.

 

 

 

 

КлР 04.03 - Marketing

Вопрос 1

 

 

 

 

Поставьте глаголы в скобках в нужное время (форму)

Marketing 1)

 

 

(refer) to activities a company undertakes to promote the buying or selling of a product, service, or good.

It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who 2)

 

 

 (market) to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers 3)

 

 

(approach) the planning stage of marketing.

The marketing mix, which 4)

 

 

(outline) the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors 5)

 

 

(determine), marketers must then decide what methods 6)

 

 

(use) to promote the product, including use of coupons and other price inducements.

The term marketing, what is commonly known as attracting customers, 7)

 

 

(incorporate) knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.

Marketing 8)

 

 

 (currently \ define) by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". However, the definition of marketing 9)

 

 

(evolve) over the years. The AMA 10)

 

 

(review) this definition and its definition for "marketing research" every three years. The interests of "society at large" 11)

 

 

(add) into the definition in 2008. The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers to consumers". The newer definition 12)

 

 

(highlight) the increased prominence of other stakeholders in the new conception of marketing.

Recent definitions of marketing 13)

 

 

(place) more emphasis on the consumer relationship, as opposed to a pure exchange process. For instance, prolific marketing author and educator, Philip Kotler 14)

 

 

 (evolve) his definition of marketing. In 1980, he 15)

 

 

(define) marketing as "satisfying needs and wants through an exchange process", and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return". A related definition, from the sales process engineering perspective, 16)

 

 

(define) marketing as "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".

Besides, customers some definitions of marketing highlight marketing's ability to produce value to shareholders of the firm as well. In this context, marketing can 17)

 

 

(define) as "the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage". For instance, the Chartered Institute of Marketing defines marketing from a customer-centric perspective, focusing on "the management process responsible for identifying, anticipating and satisfying customer requirements profitably".

In the past, marketing practice 18)

 

 

(tend) to be seen as a creative industry, which included advertising, distribution and selling, and even today many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve the use of the creative arts. However, because marketing 19)

 

 

(make) extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science. Marketing science has developed a concrete process that can 20)

 

 

 (follow) to create a marketing plan.

 

Вопрос 2

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

What does the marketing mix outline?

 

 

Вопрос 3

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

What is the marketing mix affected by?

 

 

Вопрос 4

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

What organization defines marketing?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

Has the definition of marketing been unchanged over the years?

 

 

Вопрос 6

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

How often does the AMA review the definition of marketing?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

How did the definition change in 2008?

 

 

Вопрос 8

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку

When did AMA define marketing as: "the performance of business activities that direct the flow of goods, and services from producers to consumers" in 2008 or in 1935?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

What does the newer definition highlight?

 

 

Вопрос 10

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

Recent definition of marketing place more emphasis on the consumer relationship, doesn't it?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

Who is the prolific marketing author and educator?

 

 

Вопрос 12

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

When did Kotler define marketing as "satisfying needs and wants through an exchange process?

 

 

Вопрос 13

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

How did Kotler define marketing in 2018?

 

 

Вопрос 14

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

How does the Chartered Institute of Marketing define marketing?

 

 

Вопрос 15

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

Why is the profession of a marketer now widely recognized as a science?

 

 

Вопрос 16

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good, ?

 

Вопрос 17

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Marketers can direct their product to other businesses or directly to consumers, ?

 

Вопрос 18

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Marketers can direct their product to other businesses or directly to consumers, ?

 

Вопрос 19

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Several factors determine how marketers will approach the planning stage of marketing, ?

 

Вопрос 20

 

 

 

 

Преобразуйте предложение в разделительный вопрос

The marketing mix is affected by the environment surrounding the product, ?

 

Вопрос 21

 

 

 

 

Преобразуйте предложение в разделительный вопрос

The term marketing is commonly known as attracting customers, ?

 

Вопрос 22

 

 

 

 

Преобразуйте предложение в разделительный вопрос

The definition of marketing has evolved over the years, ?

 

Вопрос 23

 

 

 

 

Преобразуйте предложение в разделительный вопрос

The interests of "society at large" were added into the definition in 2008, ?

 

Вопрос 24

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Recent definitions of marketing place more emphasis on the consumer relationship, ?

 

Вопрос 25

 

 

 

 

Преобразуйте предложение в разделительный вопрос

In the past, marketing practice tended to be seen as a creative industry, ?

 

Вопрос 26

 

 

 

 

Составьте словарь ключевой лексики (15-20 слов с переводом)

 

Комментарии

Комментарий:

Какая связь выписанных слов с темой текста?

Вопрос 27

 

 

 

 

Напишите 10 предложений с переводом с ключевой лексикой из предыдущего задания

 

Комментарии

Комментарий:

КлР 06.05 - Работа с текстом - Marketing mix

Вопрос 1

 

 

 

 

Заполните пропуски словами из списка

The Marketing Mix

A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.

The traditional marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place.

One version of the marketing mix is the 4Ps method.

Product

The product aspects of marketing deal with the

of the actual goods or services, and how it relates to the end-user’s needs and wants. The product element consists of product design, new product innovation, branding, packaging, labeling. The scope of a product generally includes supporting elements such as

, guarantees, and support. Branding, a key aspect of the product management, refers to the various methods of communicating a brand identity for the product, brand, or company.

Pricing

This refers to the process of setting a price for a product, including

. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention or any sacrifices consumers make in order to

a product or service. The price is the cost that a consumer pays for a product—monetary or not. Methods of setting prices are in the domain of pricing science.

Place (or distribution)

This refers to how the product gets to the customer; the distribution channels and

such as wholesalers and retailers who enable customers to access products or services in a convenient manner. This third P has also sometimes been called Place or Placement, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which

(young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

Promotion

This includes all aspects of marketing

: advertising, sales promotion, including promotional education, public relations, personal selling, product placement, branded , event marketing, trade shows, and exhibitions. This fourth P is focused on providing a message to get a response from consumers. The message is designed to persuade or tell a story to create

.

 

 

 

Вопрос 2

 

 

 

 

Исправьте ошибку в вопросе

How does a marketing mix used?

 

Вопрос 3

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 4

 

 

 

 

Исправьте ошибку в вопросе

How marketers use the marketing tool?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 6

 

 

 

 

Исправьте ошибку в вопросе

Have the marketing plan a section to the marketing mix?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 8

 

 

 

 

Исправьте ошибку вопросе

What is the traditional marketing mix refer to?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 10

 

 

 

 

Исправьте ошибку в вопросе

What the product element consists of?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 12

 

 

 

 

Исправьте ошибку вопросе

What supporting elements has the scope of a product generally include?

 

 

Вопрос 13

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 14

 

 

 

 

Исправьте ошибку в вопросе

Branding is a key aspect of the product management, right?

 

 

Вопрос 15

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 16

 

 

 

 

Исправьте ошибку в вопросе

Which element does include discounts?

 

 

Вопрос 17

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 18

 

 

 

 

Исправьте ошибку в вопросе

Do the price need be monetary?

 

 

Вопрос 19

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 20

 

 

 

 

Исправьте ошибку в вопросе

What the product or services can be exchanged for?

 

 

Вопрос 21

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 22

 

 

 

 

Исправьте ошибку в вопросе

What Place does refer to?

 

 

Вопрос 23

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 24

 

 

 

 

Исправьте ошибку в вопросе

What the fourth P is in Marketing Mix?

 

 

Вопрос 25

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 26

 

 

 

 

Исправьте ошибку в вопросе

How did the message designed?

 

 

Вопрос 27

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 28

 

 

 

 

Выберите товар или услугу и опишите его 4Р (7-10 предложений)

 

Комментарии

Комментарий:

Что означает 4Р?

 

Список литературы

КлР 08.04- Упражнения 2 - Past Simple vs Past Continuous

Вопрос 1

 

 

 

 

Преобразуйте предложение во время Past Simple

She is Head of the department.

She Head of the department last year.

Вопрос 2

 

 

 

 

Преобразуйте предложение во время Past Simple

He speaks four languages.

He four languages when he was 20.

Вопрос 3

 

 

 

 

Преобразуйте предложение во время Past Simple

She buys a lot of fruit.

She some fruit yesterday.

Вопрос 4

 

 

 

 

Преобразуйте предложение во время Past Simple

They make presentations every month.

They a presentation last Friday.

Вопрос 5

 

 

 

 

Преобразуйте предложение во время Past Simple

I rarely meet new people.

I  a few old contacts at the conference.

Вопрос 6

 

 

 

 

Преобразуйте предложение во время Past Simple

We sometimes work overtime.

We till 19.00 yesterday.

Вопрос 7

 

 

 

 

Преобразуйте предложение во время Past Continuous

He invented several prototypes.

He a new prototype last week.

Вопрос 8

 

 

 

 

Преобразуйте предложение во время Past Continuous

She received an award for the best design.

She her first award in the Hall of Fame.

Вопрос 9

 

 

 

 

Преобразуйте предложение во время Past Continuous

We are exchanging students between our universities this month.

We students last month.

Вопрос 10

 

 

 

 

Преобразуйте предложение во время Past Continuous

They are training new employees in this room.

They new employees for 8 hours last Monday.

Вопрос 11

 

 

 

 

Make the sentence negative

She finished first.

She second.

Вопрос 12

 

 

 

 

Make the sentence negative

He was relaxing after a hard day.

He before the work.

Вопрос 13

 

 

 

 

Make the sentence negative

We spent the day in Prague.

We the day in Paris.

Вопрос 14

 

 

 

 

Make the sentence negative

They were presenting their new car.

They their new hoover.

Вопрос 15

 

 

 

 

Make the sentence negative

I wrote a report.

I a letter.

Вопрос 16

 

 

 

 

Make the sentence negative

You were hoping to pass the test.

You to fail it.

Вопрос 17

 

 

 

 

Make a question from the sentence.

He was speaking on the phone.

Who on the phone?

 

забыли подлежащее

Вопрос 18

 

 

 

 

Make a question from the sentence.

He returned from his business trip.

When from his business trip?

Вопрос 19

 

 

 

 

Make a question from the sentence.

She was enjoying the party.

Why the party?

Вопрос 20

 

 

 

 

Make a question from the sentence.

They earned a lot for their new product.

How much for their new product?

Вопрос 21

 

 

 

 

Make a question from the sentence.

We were relocating the office last week.

Where the office?

Вопрос 22

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

After they conducted the research they (enter) the new data into the customer base.

Вопрос 23

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

When he (come) home she was cooking dinner.

Вопрос 24

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

He (listen) to the news when Peter asked him out.

Вопрос 25

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

 

While they (conduct) a market research, Marry was interviewing the new assisstant.

Вопрос 26

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

The new advertisement (attract) new clients.

Вопрос 27

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

His offer (cause) heated discussion.

Вопрос 28

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

She (write) the report for 2 hours.

Вопрос 29

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

We (discuss) his suggestions for more than 30 minutes.

Вопрос 30

 

 

 

 

Напишите глагол в скобках в нужном времени Past Simple или Past Continuous

They (deliver) the goods on time.

 

 

СР - Работа с лексикой 2 - Great ideas

Вопрос 1

 

 

 

 

Сопоставьте русские и английские слова

eliminate          

 

breakthrough  

 

success

 

niche   

 

intrapreneurship           

 

resistance         

 

unexploited      

 

prevent             

 

entrepreneurial             

 

opportunity      

 

persuade          

 

establish           

 

bureaucracy     

 

hamper             

 

 

 

 

Вопрос 2

 

 

 

 

Заполните пропуски предложенными вариантами

Resistance to new ideas is well known. In organization the best way to

an idea is to take it to a meeting. What makes companies  in one area may prevent them from developing success in new . Company leaders talk about corporate venturing and where employees are encouraged to develop entrepreneurial activities within the organization. They may put the groups of people together to work on innovations. Skunk works are the usual company structure and are less likely to be hampered by

.

When innovators go to large companies with new

 for their products they face similar problems. The  of the small-wheeled Moulton bicycle could not persuade Raleigh to produce it, so he  his own company. But a single innovative  is not enough. There has to be continuous improvement and market . The current winners in bicycle innovation are producers of mountain bikes, who have taken the bicycle design and eliminated its irritations, revolutionizing an old

 by providing relative comfort, easy gear changes, a 'fun ride' and so on.

 

 

 

Вопрос 3

 

 

 

 

Заполните пропуски предложенными вариантами

The initial idea for a car will be turned into a series of

 and tested. In software development the final prototype is a beta , which is beta-tested. Pharmaceuticals go through a series of . Even the most brilliant entrepreneurs will not have the resources to go it alone in industries like these as the investment and required are enormous. Cars, software and pharmaceuticals are industries  by giants. Newcomers are rare unless they found the  unexploited by the giants. There may be more  for innovation where the rules of the game are not . This may involve selling and delivering

 products in new ways, for example on the Internet.

 

 

 

Вопрос 4

 

 

 

 

Выберите одну из предложенных ниже тем и напишите 10 предложений

1.          Most of great ideas are discovered by accident.

2.          Research and development is the key to great business ideas.

3.          There is nothing wrong with copying and improving the ideas of others.

4.          The best way to kill an idea is to take it to a meeting.

используйте союзы и вводные фразы:

however, though, although, but, because, and, unfortunately...

In my opinion, ... \ I believe that ... \

I don't agree that ...

As to my mind ... \ If you asked me... \ Personally, I think...

Speaking about ... it is worth mentioning ...

On the one hand...         , on the other hand...

One of the advantages \ disadvantages is ...

 

 

 

 

СР - Диалог 1

Вопрос 1

 

 

 

 

Заполните пропуски предложенными фразами

Chair: OK everyone, let’s begin, пусто ? Our main purpose is to decide the date of the launch for our new product, DM 2000. After that, we’ve got to decide the recommended retail price for the phone and talk about our marketing plans, OK? Mei, пусто ? Should we launch in June or September?

Mei: Personally, пусто June. Let’s get into the market early and surprise our competitors. It could give us a big advantage. It might even force them to bring out their new phones earlier. I mean, before they’re ready to do so.

Chair: Thanks, Mei. пусто ? Cheng, пусто ?

Cheng: Well, um, I’m not sure about June, really. Mm, I think, it’s a bit too early - in fact, far too early. We need more time to plan our marketing. You know, a lot of people, potential buyers, will be away on holiday in June. пусто to have a launch. We need to start with a real bang.

Chair: Mm, thanks, Cheng.

what’s your viewWhat do the rest of you thinkAny thought on thatIt’s not the best timeI’m in favour ofshall we

 

 

 

Вопрос 2

 

 

 

 

Заполните пропуски предложенными вариантами

Chair: Whan, пусто ? I believe, you’d prefer a later date for the launch. пусто ?

Wan: Yeah, June’s too early. I think, September’s the best time. We can promote the smartphone strongly then, with a multimedia campaign. The last three months of the year have always been the peak period for selling new electronic products. That’s when we need to put the phone on the market.

Chair: Mm, пусто . I think there are good reasons for choosing September. What about the recommended retail price for the phone? пусто ?

Mei: Hold on a minute. I thought we were talking about the launch date, not the price.

Chair: OK. Mei, maybe we’re moving a little too fast. пусто . I get the feeling that most of us seem to prefer September, is that correct?

Cheng: Year.

Mei: Mmm, пусто .

Chair: OK, we’re agreed. The launch is in September.

Let’s get back to the pointAny thought on that I agreewhat’s your opinionIs that correctMaybe

 

 

 

Вопрос 3

 

 

 

 

Заполните пропуски предложенными вариантами

Chair: OK, we’ve agreed. The launch is in September. Now, пусто ? Wan, I asked you to bring us ideas about this.

Wan: I know we’ve set a price, but пусто . I think it should be about 900 Hong Kong dollars.

Cheng: Ah. пусто ?

Wan: Well, simply, our main competitor brought out smart phone recently. It retails at just over 1,000 Hong Kong dollars. If we sell at 900, we’ll be undercutting them by 10 per cent. So, we’ll have a big price advantage at the start of our launch.

Chair: Good. We need to be sharp on pricing. Now, пусто , Wan?

Wan: No problem there. We could start with the specialist mobile phone stores and big department stores. After that, we could look at other distribution channels. You know, stations, airports - that sort of thing.

Chair: Right. пусто . Everyone happy with Wan’s suggestions?

Cheng/ Mei/ Wan: Yeah \ Fine \ Great.

 

 

we should think againAnd your reasonsSounds OK to mewhat sales outlets do you think we should targethow do you feel about this

 

 

 

Вопрос 4

 

 

 

 

Напишите диалог (задание в pdf файле)

Marketing department needs to launch a new wallet. Four people are discussing the selling price, target consumers, special offer for the first purchase, advertising \ promotion

Chairman holds the meeting

Participant A suggests:

selling price - $25 approximately

targeting consumers- professional people aged 20-40

special offer- discount of 20% for the orders of 100 items

advertising - in upmarket magazines and TV commercials

Participant B suggests:

selling price - $15 approximately

targeting consumers- all age groups from 20 years old upwards

special offer- 5% discount for the orders of 50 items

advertising - in national and regional newspapers\ magazines

Participant C suggests:

selling price - $10 approximately

targeting consumers- young people aged 15-25

special offer- discount of 10% for the orders over 20 items

advertising - in magazines aimed at young people

 

 

 

КлР 04.02- Работа с текстом 1 - AMAZON - THE LARGEST E-COMMERCE MARKETPLACE

Вопрос 1

 

 

 

 

Сопоставьте русские и английские слова

in-house brand

             

 

revenue

             

 

market capitalization

 

 

own

             

 

brand equity

             

 

apparel

             

 

artificial intelligence

             

 

disruptive innovation

             

 

low-end products         

 

subsidiary         

 

 

 

 

Вопрос 2

 

 

 

 

Заполните пропуски предложенными вариантами

Amazon.com, Inc., is a multinational technology company focusing in

, cloud computing, and artificial intelligence in Seattle, Washington. It is one of the Big Four of  along with Google, Apple and Facebook due to its market , disruptive innovation, brand equity and hyper-  application process. Amazon was ranked as the world's most

 employer in 2018 LinkedIn Top Companies ahead of Google, Facebook and Goldman Sachs.

 It is the largest e-commerce

 and cloud computing platform in the world as measured by  and market capitalization. Amazon.com was  by Jeff Bezos on July 5, 1994, and started as an  book store but later diversified to sell video downloads/streaming,  downloads/streaming, audiobook downloads/streaming, software, video games, , apparel, furniture, food, toys, and jewelry. The company also owns a  arm, Amazon Publishing, a film and television studio, Amazon Studios, produces electronics lines including Kindle e-readers, Fire tablets, Fire TV,  and Echo devices, and is the world's largest of cloud infrastructure services through its AWS subsidiary. Amazon also sells certain

products under its in-house brand AmazonBasics.

 

 

 

 

Вопрос 3

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What does Amazon. Inc focus on?

 

Вопрос 4

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Is it one of the Big Four of technology?

 

Вопрос 5

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What was Amazon rank in 2018?

 

Вопрос 6

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Who was the company founded by?

 

Вопрос 7

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What did the company diversify into?

 

Вопрос 8

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What consumer electronics lines does the company produce?

 

Вопрос 9

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What does AmazonBasics sell?

 

Вопрос 10

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What does AWS subsidiary provide?

 

Вопрос 11

 

 

 

 

Сопоставьте русские и английские слова

acquisition

             

 

split

             

 

contribute

 

 

endowment

             

 

international shipping

             

 

subscriber

             

 

brick-and-mortar retailer

             

 

public company

             

 

surpass

             

 

release  

             

 

 

 

 

Вопрос 12

 

 

 

 

Заполните пропуски предложенными вариантами

Amazon has separate retail

 for the USA, the UK and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, Mexico, Singapore, and Turkey. In 2016, Dutch, Polish, and Turkish language  of the German Amazon website were also launched. Amazon also offers international

 of some of its products to certain other countries.

In 2015, Amazon

 Walmart as the most valuable retailer in the United States by market capitalization. Amazon is the third most  public company in the United States (behind Apple and Microsoft), the largest  company by revenue in the world, and after Walmart, the second largest  in the United States . In 2017, Amazon acquired Whole Foods Market for $13.4 billion, which vastly Amazon's presence as a brick-and-mortar retailer. The acquisition was interpreted by some as a direct attempt to

 Walmart's traditional retail stores.

In 2018, for the first time, Jeff Bezos

in Amazon's shareholder letter the number of Amazon Prime , which is 100 million worldwide. In 2018, Amazon.com contributed US$1 million to the Wikimedia . In November 2018, Amazon announced it would be splitting its second  project between two cities. They are currently in the

 stage of the process.

 

 

 

 

Вопрос 13

 

 

 

 

Выберите Верные утверждения

Выберите один или несколько ответов:

 a. Amazon is the first largest employer in the United States. 

 b. Amazon acquired Whole Foods Market for $13.4 billion.

 c. Amazon.com contributed US$1,5 million to the Wikimedia Endowment.

 d.

Amazon offers international shipping of some of its products to certain countries.

 e. Amazon is the second most valuable public company in the United States.

 f. The number of Amazon Prime subscribers reached 200 million worldwide in 2018.

 g. Amazon has larger market capitalization than Walmart the United States.

 h. Dutch, Polish, and Turkish language versions of the German Amazon website were launched in 2006.

 

 

Вопрос 14

 

 

 

 

Сопоставьте русские и английские слова

select 

             

 

brand

             

 

enterprise

 

 

prefer  

 

come down to

             

 

dictionary

             

 

physical world

             

 

settle

             

 

head start

             

 

envision

             

 

 

 

Вопрос 15

 

 

 

 

Заполните пропуски предложенными вариантами

Bezos

 the name Amazon by looking through the dictionary; he  on "Amazon" because it was a place that was "exotic and ", just as he had envisioned for his Internet . The Amazon River, he noted, was the river in the world, and he planned to make his  the biggest bookstore in the world. Additionally, a name that began with "A" was  because it would probably be at the top of an  list. Bezos placed a premium on his head start in building a  and told a reporter, "There's nothing about our  that can't be copied over time. But you know, Mc Donald’s got copied. And it's still built a , multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more

online than they are in the physical world."

 

 

 

 

Вопрос 16

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

Bezos selected the name Amazon by looking through the dictionary.

 

Вопрос 17

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

He settled on "Amazon" because it was a place that was "exotic and different".

 

Вопрос 18

 

 

 

 

Напишите общий вопрос

The Amazon River is the biggest river in the world.

 ?

Вопрос 19

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

A name that began with "A" was preferred because it would probably be at the top of an alphabetized list.

 

Вопрос 20

 

 

 

 

Напишите общий вопрос к предложению (в конце поставьте вопросительный знак)

There's nothing about our model that can't be copied over time.

 

Вопрос 21

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

Mc Donald built a huge, multibillion-dollar company.

 

Вопрос 22

 

 

 

 

Напишите общий вопрос к предложению (в конце поставьте вопросительный знак)

Brand names are more important online than they are in the physical world.

 

Вопрос 23

 

 

 

 

Сопоставьте русские и английские слова

succeed

             

 

destroy

             

 

profit margin

 

 

burst

             

 

justify

             

 

growth

             

 

stockholder

             

 

modest

             

 

complain

             

 

feature

             

 

 

 

Вопрос 24

 

 

 

 

Заполните пропуски предложенными вариантами

Since June 19, 2000, Amazon's

 has featured a curved arrow leading from A to Z, representing that the company  every product from A to Z, with the arrow shaped like a

.

According to sources, Amazon did not expect to make a

 for four to five years. This comparatively slow growth caused  to complain that the company was not reaching  fast enough to justify their investment or even  in the long-term. The dot-com bubble    at the start of the 21st century and  many e-companies in the process, but Amazon survived and moved  beyond the tech crash to become a huge player in online . The company finally turned its first profit in the fourth quarter of 2001: $5 million (i.e., 1¢ per share), on  of more than $1 billion. This profit margin, though extremely , proved to skeptics that Bezos' unconventional business model could

.

 

 

 

 

Вопрос 25

 

 

 

 

Преобразуйте предложению в разделительный вопрос

Since June 19, 2000, Amazon's logotype has featured a curved arrow leading from A to Z, ?

Вопрос 26

 

 

 

 

Преобразуйте предложению в разделительный вопрос

The company carries every product from A to Z, ?

Вопрос 27

 

 

 

 

Преобразуйте предложению в разделительный вопрос

Amazon expected to make a profit for four to five years, ?

Вопрос 28

 

 

 

 

Преобразуйте предложению в разделительный вопрос

The company was reaching profitability fast enough to justify stockholders' investment, ?

Вопрос 29

 

 

 

 

Преобразуйте предложению в разделительный вопрос

The dot-com bubble burst at the start of the 21st century, ?

Вопрос 30

 

 

 

 

Преобразуйте предложению в разделительный вопрос

Amazon will survive and move forward beyond the tech crash to become a huge player in online sales, ?

 

 

КлР 04.03 - Письмо 1 - Order letter

Вопрос 1

 

 

 

 

Сопоставьте русские и английские слова

damaged items

             

 

order

             

 

sample

 

 

transfer banking            

 

terms and conditions

             

 

prompt reply

             

 

account

             

 

clarifications

             

 

cancel

             

 

in transit

             

 

 

 

 

Вопрос 2

 

 

 

 

Прочитайте письмо и ответьте на вопрос

Reactive Inc.                                                                                       

Mary Pulonia

458163 Amla Street, Hyderbad

India, 859178

Triangle Store

Perry Smith

Unit 3, Maple Gate

Guilford, UK 899919

                                                                                                 May 27, 2018

Dear Mary Pulonia,

Thank you for your prompt reply to our letter on May 17, 2018 and for sending your textile samples so quickly. We looked through your catalog on www.jeansindia.org, and are pleased to place an order with the following terms and conditions:

1.   The cost of each pair of jeans will be $15/per item (including tax) – the cost of a jacket will be $20/per item (including tax);

2.   Delivery will be done within 4-5 days from the order date;

3.   Damaged items in transit are not the responsibility of the Triangle Store;

4.   Delivery address is Unit 3, Maple Gate, Guilford, UK 899919.

5.   If the order is not delivered by the terms and conditions above, the order stands cancelled and compensation given is 100%.

The list of the order:

1.   Black jeans model AD8288 – 20 items

2.   Black jeans model AD8287 – 15 items

3.   Black jeans model AD8288 – 10 items

4.   Jacket model TY6574 – 15 items

5.   Jacket model TB4837 – 10 items

We will appreciate early delivery of said items to the address mentioned in the terms and conditions. Payment will be made by transfer banking to your account on June 03, 2018. Please feel free to contact us for further clarifications in regard to this order: call 452-631-6574 anytime during business hours, Monday to Friday.

Best regards,

Perry Smith

Answer the question (в конце поставьте точку)

When was the letter written?

 

Вопрос 3

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

What company will receive the letter?

 

Вопрос 4

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

Where did Perry Smith look through the catalogue?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

How much will a jacket cost?

 

 

Вопрос 6

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

Is tax included in the price?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

 When will the goods be delivered?

 

 

Вопрос 8

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

Whose responsibility is damaged items in transit?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте письма на вопрос (в конце поставьте точку)

 What address should the goods be delivered?

 

 

Вопрос 10

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

Under what conditions will Triangle Store get a 100% compensation?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

How many jeans and jacked are ordered (all together)?

 

 

Вопрос 12

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

How will payment be made?

 

 

Вопрос 13

 

 

 

 

Найдите в тексте письма фразу

Спасибо за оперативный на наше письмо

 

 

Вопрос 14

 

 

 

 

Найдите в тексте письма фразу

Мы хотим разместить заказ со следующими условиями

 

 

Вопрос 15

 

 

 

 

Найдите в тексте письма фразу

Если заказ не будет доставлен с соблюдением указанных выше условий

 

 

Вопрос 16

 

 

 

 

Найдите в тексте письма фразу

Перечень заказываемых товаров

 

 

Вопрос 17

 

 

 

 

Найдите в тексте письма фразу

Мы будем благодарны за доставку в ранний срок

 

 

Вопрос 18

 

 

 

 

Найдите в тексте письма фразу

Оплата будет произведена банковским переводом на ваш счет

 

 

Вопрос 19

 

 

 

 

Найдите в тексте письма фразу

Обращайтесь за дальнейшими разъяснениями

 

 

Вопрос 20

 

 

 

 

Напишите письмо –заказ товара, используйте ключевые фразы из образца

 

Комментарии

Комментарий:

 

 

КлР 06.05 - Письмо 2 - Acknowledgement letter for the receipt of goods

Вопрос 1

 

 

 

 

Сопоставьте русские и английские слова

amount

             

 

quality

             

 

exceed

 

 

shipment

             

 

condition

             

 

acknowledgement

             

 

sample

             

 

correspond

             

 

request

             

 

stamp

             

 

correction

             

 

fulfill    

 

respect

             

 

expectation

             

 

shipment documentation

             

 

approve

             

 

damaged

             

 

on short notice

 

previous

             

 

packaging         

 

 

 

 

Вопрос 2

 

 

 

 

Прочитайте письмо и ответьте на вопрос

Marakesh Spices Ltd.                                                                April 20, 2018

Ispahan Bhavandi

Lodhine Road 165

New Dehli, India 177689

Subject: Acknowledgement for the Receipt of Goods

I, Irene Holmes, Supply Manager of Fine Spices, would like to thank you for the delivery of goods on such a short notice. We understand and respect the effort you have put in fulfilling the conditions of the contract.

The amount mentioned in the delivery documentation corresponds to the physical presence of products. The quality of products corresponds to the stated in the documents, and the packaging is not damaged.

Yet we have a problem with shipment documentation: you need to send us a shipment document with some remarks. In the top of the letter, please make the correction of the company name, and the individual number, which is 1234567809. In addition, please stamp this to the supply documents. Due to these issues in the documentation, our financial office does not approve of the delivered goods in our system and we cannot begin to sell your products. Thanks for the understanding.

The quality of your spices exceeded our expectations. If you could send us the catalog of teas that we were discussing at our previous meeting on April 14, 2018, we would be much obliged. If you have samples, please add them to the catalog – we will pay for the cost of the samples immediately. We want to test the demand for specific teas at one of our shops. We are open to your support of this idea.

We are happy to have a company of your reputation as our associates and look forward to working with you in the future. Please feel free to contact us if you need clarifications about our requests. You can reach us at +2-888-2323.

Thanking you,

(signature)

Irene Holmes

Answer the question ( в конце поставьте точку)

What company is the letter from?

 

 

Вопрос 3

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

What company is the letter addressed to?

 

 

Вопрос 4

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

Why is Irene Holmes writing the letter?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

What state are the goods delivered?

 

 

Вопрос 6

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

What is the problem?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

What is the individual number of the company?

 

 

Вопрос 8

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

Why can’t they sell the goods?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

When was the previous meeting?

 

 

Вопрос 10

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

Why is Irene Holmes asking to send them samples of teas?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте письма на вопрос ( в конце поставьте точку)

How can they contact Irene Holmes?

 

 

Вопрос 12

 

 

 

 

Найдите в тексте письма фразу

Я бы хотела поблагодарить вас за оперативную доставку товара.

 

 

Вопрос 13

 

 

 

 

Найдите в тексте письма фразу

Выполнить условия договора

 

 

Вопрос 14

 

 

 

 

Найдите в тексте письма фразу

 Указанное в документации количество соответствует наличному товару.

 

 

Вопрос 15

 

 

 

 

Найдите в тексте письма фразу

Упаковка не повреждена

 

 

Вопрос 16

 

 

 

 

Найдите в тексте письма фразу

Вам нужно выслать нам сопроводительные документы с исправлениями

 

Вопрос 17

 

 

 

 

Найдите в тексте письма фразу

Вверху письма исправьте название компании

 

 

Вопрос 18

 

 

 

 

Найдите в тексте письма фразу

Качество ваших специй превысило все наши ожидания

 

 

Вопрос 19

 

 

 

 

Найдите в тексте письма фразу

мы были бы вам весьма признательны

 

 

Вопрос 20

 

 

 

 

Найдите в тексте письма фразу

Мы хотим протестировать спрос на некоторые виды чая в одном из наших магазинов

 

 

Вопрос 21

 

 

 

 

Найдите в тексте письма фразу

Мы будем рады работать с вами в будущем

 

 

Вопрос 22

 

 

 

 

Найдите в тексте письма фразу

Мы ценим усилия, которые вы приложили, выполняя условия нашего договора

 

Вопрос 23

 

 

 

 

Расположите части письма в правильной последовательности

1           

 

2           

 

3

 

4           

 

5           

 

 

 

 

Вопрос 24

 

 

 

 

Напишите письмо, подтверждающее получение товара.

Используйте ключевые фразы из образца.

 

 

Комментарии

Комментарий:

 

 

Работа с лексикой 1 - Selling

Вопрос 1

 

 

 

 

Прочитайте текст и ответьте на вопрос

The world of selling can be a tough place to work. Though the rise of e-commerce has changed the retail sales, the fact remains, that at all levels from street markets up-to billion-dollar business-to-government (B2G) deals, most sales are negotiated the oldfashioned way: by people talking to one another.

A company may produce a fantastic product or offer outstanding service, but without a successful sales team, the business will fail. Everyone in business needs to do some selling: selling your own ideas to your co-workers, convincing potential business partners that you can deal with problems that may arise, keeping your team on side during hard times. Mastering the art of selling requires confidence, product knowledge, an ability to take rejection, and excellent negotiation skills.

Selling a product or service takes many forms. Cold calling is phoning or visiting someone you haven't had contact with before to convince them to buy something or do something. Telesales is cold calling using the telephone. Business-to-business (B2B) sales, for example distributors selling to retailers, tends to be relationship based. The buyer and seller are doing business together. In B2G selling companies bid for government contract.

E-commnerce is the increasing area of sales over the Internet. Companies look at how e-commerce can be used with other methods of selling. In retailing click and mortar combines traditional retail outlets with online operations.

Answer the question to the text (в конце поставьте точку)

How are most sales negotiated?

 

Вопрос 2

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What kind of selling do people do in business?

 

Вопрос 3

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What skills and knowledge do you need to master an art of selling?

 

Вопрос 4

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What is cold calling?

 

Вопрос 5

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What are business-to-business (B2B) sales based on?

 

Вопрос 6

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How are B2G sales done?

 

Вопрос 7

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What does click and mortar mean?

 

Вопрос 8

 

 

 

 

Выберите Верные утверждения

Выберите один или несколько ответов:

 a. Telesales is cold calling using the Internet

 b. Selling your own ideas to your co-workers requires negotiation skills.

 c. Good sales team is a key element in successful business.

 d. Click and mortar is used in B2G selling.

 e. In street markets deals are negotiated differently than in B2G deals.

 f. An ability to take rejection is not the skill of selling.

 g. Selling a product or service takes one form.

 h. E-commerce is the decreasing area of sales over the Internet

 

 

Вопрос 9

 

 

 

 

Напишите 10 предложений с ключевой лексикой

after-sales service, credit-card details, interest-free credit, loyalty-card scheme, method of payment, money-back guarantee, out of stock

supplier, distributor, retailer, refund, discount, delivery, storage, warehouse, bargain, offer, sale

cold selling, e-commerce, click and motar, street market, negotiation skills

 

 

 

КлР 04.02 - Упражнения 1 - Modal Verbs 2

Вопрос 1

 

 

 

 

Определите функцию модального глагола

You can come to work in the afternoon.

Выберите один ответ:

 a. advice

 b. permission

 c. prohibition

 d. obligation

 

 

Вопрос 2

 

 

 

 

Определите функцию модального глагола

You have to deliver the goods on time.

Выберите один ответ:

 a. advice

 b. obligation

 c. permission

 d. prohibition

 

 

Вопрос 3

 

 

 

 

Определите функцию модального глагола

You can't enter her office without a notice..

Выберите один ответ:

 a. obligation

 b. permission

 c. advice

 d. prohibition

 

 

Вопрос 4

 

 

 

 

Определите функцию модального глагола

You should greet your busines partners with a handshake.

Выберите один ответ:

 a. prohibition

 b. advice

 c. obligation

 d. permission

 

 

Вопрос 5

 

 

 

 

Определите функцию модального глагола

You can wear casual clothes to the office on Friday.

Выберите один ответ:

 a. obligation

 b. prohibition

 c. permission

 d. advice

 

 

Вопрос 6

 

 

 

 

Определите функцию модального глагола

You don't have to communicate by phone.

Выберите один ответ:

 a. prohibition

 b. permission

 c. lack of obligation

 d. advice

 

 

Вопрос 7

 

 

 

 

Определите функцию модального глагола

You should work on your presentation skills.

Выберите один ответ:

 a. prohibition

 b. permission

 c. lack of abligation

 d. advice

 

 

Вопрос 8

 

 

 

 

Определите функцию модального глагола

You can't have snacks in the office.

Выберите один ответ:

 a. permission

 b. prohibition

 c. obligation

 d. advice

 

 

Вопрос 9

 

 

 

 

Определите функцию модального глагола

You should apoligize for the mistake in person.

 

Выберите один ответ:

 a. prohibition

 b. advice

 c. obligation

 d. permission

 

 

Вопрос 10

 

 

 

 

Определите функцию модального глагола

You shouldn't be rude with our customers.

Выберите один ответ:

 a. advice

 b. lack of obligation

 c. permission

 d. prohibition

 

 

Вопрос 11

 

 

 

 

Определите функцию модального глагола

You have to answer this leter immediately.

Выберите один ответ:

 a. advice

 b. obligation

 c. prohibition

 d. permission

 

 

Вопрос 12

 

 

 

 

Определите функцию модального глагола

Ypu can't accept his offer.

Выберите один ответ:

 a. permission

 b. obligation

 c. prohibition

 d. advice

 

 

Вопрос 13

 

 

 

 

Определите функцию модального глагола

You can take a day off next week

Выберите один ответ:

 a. permission

 b. advice

 c. prohibition

 d. obligation

 

 

Вопрос 14

 

 

 

 

Выберите функцию модального глагола

You can't make personal phone calls during working hours.

Выберите один ответ:

 a. advice

 b. advice

 c. prohibition

 d. lack of obligation

 

 

Вопрос 15

 

 

 

 

Выберите функцию модального глагола

You have to pack the goods in waterproof material

 

Выберите один ответ:

 a. obligation

 b. prohibition

 c. advice

 d. permission

 

 

Вопрос 16

 

 

 

 

Выберите функцию модального глагола

You should check the work of a new product in the shop.

Выберите один ответ:

 a. advice

 b. permission

 c. prohibition

 d. lack of obligation

 

 

Вопрос 17

 

 

 

 

Выберите функцию модального глагола

You can contact us for further clarification.

Выберите один ответ:

 a. advice

 b. prohibition

 c. pemission

 d. obligation

 

 

Вопрос 18

 

 

 

 

Выберите функцию модального глагола

You can't leave the safe open when you leave the office.

Выберите один ответ:

 a. prohibition

 b. advice

 c. obligation

 d. permission

 

 

Вопрос 19

 

 

 

 

Дайте совет, как оплатить интернет покупку банковской картой в режиме онлайн, используя модальные глаголы (7 предложений) 

 

Вопрос 20

 

 

 

 

Напишите 7 правил, как пользоваться устройством (прибором), используя модальные глаголы

 

 

 

КлР 08.04- Работа с текстом 3 - Modern Tablets

Вопрос 1

 

 

 

 

Прочитайте текст. Поставьте глаголы в скобках в нужное время.

Android 1)

 

 

(be) the first of the 2000s-era dominating platforms for tablet computers to reach the market. In 2008, the first plans for Android-based tablets 2)

 

 

(appear). The first products 3)

 

 

(release) in 2009. Among them 4)

 

 

(be) the Archos 5, a pocket-sized model with a 5-inch touchscreen, and a proprietary operating system. The Camangi WebStation 5)

 

 

(release) in Q2 2009. The first LTE Android tablet 6)

 

 

(appear) late 2009 and 7)

 

 

(make) by ICD for Verison. This unit 8)

 

 

(call) the Ultra, but a version called Vega 9)

 

 

(release) around the same time. Ultra 10)

 

 

(have) a 7-inch display while Vega's 11)

 

 

(be) 15 inches. Many more products 12)

 

 

(follow) in 2010. Several manufacturers 13)

 

 

(wait) for Android Honeycomb, specifically adapted for use with tablets, which 14)

 

 

(debut) in February 2011.

Apple 15)

 

 

(often / credit) for defining a new class of consumer device with the iPad, which 16)

 

 

(shape) the commercial market for tablets in the following years, and was the most successful tablet at the time of its release. iPads and competing devices 17)

 

 

(test) by the US military in 2011 and cleared for secure use in 2013. Its debut in 2010 18)

 

 

(push) tablets into the mainstream. Samsung’s Galaxy Tab and others followed, continuing the trends towards the features listed above. In March 2012, PC Magazine 19)

 

 

(report) that 31% of U.S. Internet users 20)

 

 

(own) a tablet, used mainly for viewing published content such as video and news. The top-selling line of devices was Apple's iPad with 100 million sold between its release in April 2010 and mid-October 2012, but iPad market share (number of units) 21)

 

 

(drop) to 36% in 2013 with Android tablets climbing to 62%.

As of February 2014, 83% of mobile app developers 22)

 

 

(target) tablets, but 93% of developers were targeting smartphones.

 

The iPad 23)

 

 

(hold) majority use in North America, Western Europe, Japan, Australia, and most of the Americas. Android tablets 24)

 

 

(be) more popular in most of Asia (China and Russia an exception), Africa and Eastern Europe. In 2015 tablet sales 25)

 

 

(not increase). Apple 26)

 

 

(remain) the largest seller but its market share 27)

 

 

(decline) below 25%. Samsung vice president Gary Riding said early in 2016 that tablets 28)

 

 

(only / do) well among those using them for work.

 

As of early 2016, Android 29)

 

 

(reign) over the market with 65%. Apple 30)

 

 

(take) the number 2 spot with 26%, and Windows took a distant third with the remaining 9%. In 2018, out of 4.4 billion computing devices Android 31)

 

 

(account) for 2 billion, iOS for 1 billion, and the remainder were PCs, in various forms (desktop, notebook, or tablet), running various operating systems (Windows, macOS, ChromeOS, Linux, etc.).

Вопрос 2

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

When did the first plans for Android-based tablets appear?

 

 

Вопрос 3

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What features did the Archos 5 have?

 

 

Вопрос 4

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Who did the first LTE Android tablet produce?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How was the first LTE Android tablet called?

 

 

Вопрос 6

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What size display did Vega have?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Were there many similar products in 2010?

 

 

Вопрос 8

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

When did Android Honeycomb debut?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What is Apple often credited for?

 

 

Вопрос 10

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What was the most successful tablet at the time of its release?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

When were iPads and other competing devices cleared for secure use?

 

 

Вопрос 12

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How many U.S. Internet users owned a tablet in March 2012?

 

 

Вопрос 13

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What was the top-selling line of devices between April 2010 and mid-October 2012?

 

 

Вопрос 14

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How did iPad market share change in 2013?

 

 

Вопрос 15

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How many mobile app developers were targeting tablets in 2014?

 

Вопрос 16

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Where did the iPad hold majority use?

 

 

Вопрос 17

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Did tablet sales increase in 2015?

 

 

Вопрос 18

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

What did Samsung vice president say early in 2016?

 

 

Вопрос 19

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

Which place did Apple take in early 2016?

 

 

Вопрос 20

 

 

 

 

Найдите в тексте на вопрос (в конце поставьте точку)

How many computing devices did iOS account for in 2018?

 

 

Вопрос 21

 

 

 

 

Закончите разделительный вопрос

The first LTE Android tablet appeared late 2009, ?

 

Вопрос 22

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

The Camangi WebStation was released in Q2 2009.

 

 

 

инструкция

1- скопируйте невыделенную часть предложения

2- найдите глагол (сказуемое):

а) если глагол имеет окончание -s, перед подлежащим пишем вспомогательный глагол does, а основной глагол ставим в 1 форму (без окончания)

б) если глагол имеет окончание -ed, перед подлежащим пишем вспомогательный глагол did, а основной глагол ставим в 1 форму (без окончания)

в) если глагол не имеет окончания (настоящее время), перед подлежащим пишем вспомогательный глагол do, основной глагол остается без изменений

г) если глагол не имеет окончания (прошедшее время- неправильный глагол- 2 форма), перед подлежащим пишем вспомогательный глагол did, основной глагол ставим в 1 форму (без окончания)

д) если в предложении есть вспомогательный глагол: am, is, are, was, were, have, has, had, will,  или модальный глагол: can, could, may, might, must, should, shall, то этот глагол ставим перед подлежащим, основной глагол остается после подлежащего

3- переводим предложение и определяем вопросительное слово, которое пишем перед вспомогательным глаголом

4- в конце ставим вопросительный знак

Вопрос 23

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

The first LTE Android tablet was made by ICD for Verison.

 

Вопрос 24

 

 

 

 

Закончите разделительный вопрос

The first products were released in 2009, ?

Вопрос 25

 

 

 

 

Напишите альтернативный вопрос к выделенным словам ( в конце поставьте вопросительный знак)

Vega was released around the same time as Ultra.

 

 

Вопрос 26

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

iPad shaped the commercial market for tablets in the following years.

 

 

Вопрос 27

 

 

 

 

Закончите разделительный вопрос

Several manufacturers waited for Android Honeycomb, ?

 

Вопрос 28

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

iPads and competing devices were tested by the US military in 2011.

 

 

Вопрос 29

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

U.S. Internet users used a tablet mainly for viewing published content such as video and news. 

 

 

Вопрос 30

 

 

 

 

Закончите разделительный вопрос

iPad’s debut in 2010 pushed tablets into the mainstream, ?

Вопрос 31

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

Apple sold 100 million iPads between April 2010 and mid-October 2012.

 

 

Вопрос 32

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

Android tablets climbed to 62%.

 

 

Вопрос 33

 

 

 

 

Закончите разделительный вопрос

Apple remained the largest seller, ?

 

Вопрос 34

 

 

 

 

Напишите вопрос к выделенным словам ( в конце поставьте вопросительный знак)

93% of developers were targeting smartphones.

 

 

Вопрос 35

 

 

 

 

Напишите альтернативный вопрос к выделенным словам (в конце поставьте вопросительный знак)

Apple’s market share declined below 25%. (increase to)

 

Вопрос 36

 

 

 

 

Закончите разделительный вопрос

The Camangi WebStation was released in Q2 2009,?

Вопрос 37

 

 

 

 

Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)

In 2018 there were 4.4 billion computing devices.

 

 

Вопрос 38

 

 

 

 

Закончите разделительный вопрос

Apple is often credited for defining a new class of consumer device with the iPad, ?

Вопрос 39

 

 

Выберите верные утверждения

Выберите один или несколько ответов:

 a. Ultra’s display was larger than Vega’s.

 b. Android tablets were more popular in China and Russia in 2014.

 c. In 2016 Apple had larger market share than Android.

 d. One third of American Internet users owned a tablet in 2012.

 e. The Ultra and Vega appeared around the same time.

 f. Samsung’s Galaxy Tab appeared prior to Apple iPad.

 g. More mobile app developers were targeting smartphones than iPads in 2014.

 h. The US military tested the first tablet devices.

 

 

 

 

КлР 04.03 - Marketing

Вопрос 1

 

 

 

 

Поставьте глаголы в скобках в нужное время (форму)

Marketing 1)

 

 

(refer) to activities a company undertakes to promote the buying or selling of a product, service, or good.

It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who 2)

 

 

 (market) to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers 3)

 

 

(approach) the planning stage of marketing.

The marketing mix, which 4)

 

 

(outline) the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors 5)

 

 

(determine), marketers must then decide what methods 6)

 

 

(use) to promote the product, including use of coupons and other price inducements.

The term marketing, what is commonly known as attracting customers, 7)

 

 

(incorporate) knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.

Marketing 8)

 

 

 (currently \ define) by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". However, the definition of marketing 9)

 

 

(evolve) over the years. The AMA 10)

 

 

(review) this definition and its definition for "marketing research" every three years. The interests of "society at large" 11)

 

 

(add) into the definition in 2008. The development of the definition may be seen by comparing the 2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers to consumers". The newer definition 12)

 

 

(highlight) the increased prominence of other stakeholders in the new conception of marketing.

Recent definitions of marketing 13)

 

 

(place) more emphasis on the consumer relationship, as opposed to a pure exchange process. For instance, prolific marketing author and educator, Philip Kotler 14)

 

 

 (evolve) his definition of marketing. In 1980, he 15)

 

 

(define) marketing as "satisfying needs and wants through an exchange process", and in 2018 defined it as "the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return". A related definition, from the sales process engineering perspective, 16)

 

 

(define) marketing as "a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction".

Besides, customers some definitions of marketing highlight marketing's ability to produce value to shareholders of the firm as well. In this context, marketing can 17)

 

 

(define) as "the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive advantage". For instance, the Chartered Institute of Marketing defines marketing from a customer-centric perspective, focusing on "the management process responsible for identifying, anticipating and satisfying customer requirements profitably".

In the past, marketing practice 18)

 

 

(tend) to be seen as a creative industry, which included advertising, distribution and selling, and even today many parts of the marketing process (e.g. product design, art director, brand management, advertising, inbound marketing, copywriting etc.) involve the use of the creative arts. However, because marketing 19)

 

 

(make) extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science. Marketing science has developed a concrete process that can 20)

 

 

 (follow) to create a marketing plan.

 

Вопрос 2

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

What does the marketing mix outline?

 

 

Вопрос 3

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

What is the marketing mix affected by?

 

 

Вопрос 4

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

What organization defines marketing?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

Has the definition of marketing been unchanged over the years?

 

 

Вопрос 6

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

How often does the AMA review the definition of marketing?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

How did the definition change in 2008?

 

 

Вопрос 8

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку

When did AMA define marketing as: "the performance of business activities that direct the flow of goods, and services from producers to consumers" in 2008 or in 1935?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

What does the newer definition highlight?

 

 

Вопрос 10

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

Recent definition of marketing place more emphasis on the consumer relationship, doesn't it?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

Who is the prolific marketing author and educator?

 

 

Вопрос 12

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

When did Kotler define marketing as "satisfying needs and wants through an exchange process?

 

 

Вопрос 13

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

How did Kotler define marketing in 2018?

 

 

Вопрос 14

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

How does the Chartered Institute of Marketing define marketing?

 

 

Вопрос 15

 

 

 

 

Найдите в тексте на вопрос ( в конце поставьте точку)

Why is the profession of a marketer now widely recognized as a science?

 

 

Вопрос 16

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good, ?

 

Вопрос 17

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Marketers can direct their product to other businesses or directly to consumers, ?

 

Вопрос 18

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Marketers can direct their product to other businesses or directly to consumers, ?

 

Вопрос 19

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Several factors determine how marketers will approach the planning stage of marketing, ?

 

Вопрос 20

 

 

 

 

Преобразуйте предложение в разделительный вопрос

The marketing mix is affected by the environment surrounding the product, ?

 

Вопрос 21

 

 

 

 

Преобразуйте предложение в разделительный вопрос

The term marketing is commonly known as attracting customers, ?

 

Вопрос 22

 

 

 

 

Преобразуйте предложение в разделительный вопрос

The definition of marketing has evolved over the years, ?

 

Вопрос 23

 

 

 

 

Преобразуйте предложение в разделительный вопрос

The interests of "society at large" were added into the definition in 2008, ?

 

Вопрос 24

 

 

 

 

Преобразуйте предложение в разделительный вопрос

Recent definitions of marketing place more emphasis on the consumer relationship, ?

 

Вопрос 25

 

 

 

 

Преобразуйте предложение в разделительный вопрос

In the past, marketing practice tended to be seen as a creative industry, ?

 

Вопрос 26

 

 

 

 

Составьте словарь ключевой лексики (15-20 слов с переводом)

 

Комментарии

Комментарий:

Какая связь выписанных слов с темой текста?

Вопрос 27

 

 

 

 

Напишите 10 предложений с переводом с ключевой лексикой из предыдущего задания

 

Комментарии

Комментарий:

КлР 06.05 - Работа с текстом - Marketing mix

Вопрос 1

 

 

 

 

Заполните пропуски словами из списка

The Marketing Mix

A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.

The traditional marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place.

One version of the marketing mix is the 4Ps method.

Product

The product aspects of marketing deal with the

of the actual goods or services, and how it relates to the end-user’s needs and wants. The product element consists of product design, new product innovation, branding, packaging, labeling. The scope of a product generally includes supporting elements such as

, guarantees, and support. Branding, a key aspect of the product management, refers to the various methods of communicating a brand identity for the product, brand, or company.

Pricing

This refers to the process of setting a price for a product, including

. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention or any sacrifices consumers make in order to

a product or service. The price is the cost that a consumer pays for a product—monetary or not. Methods of setting prices are in the domain of pricing science.

Place (or distribution)

This refers to how the product gets to the customer; the distribution channels and

such as wholesalers and retailers who enable customers to access products or services in a convenient manner. This third P has also sometimes been called Place or Placement, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which

(young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

Promotion

This includes all aspects of marketing

: advertising, sales promotion, including promotional education, public relations, personal selling, product placement, branded , event marketing, trade shows, and exhibitions. This fourth P is focused on providing a message to get a response from consumers. The message is designed to persuade or tell a story to create

.

 

 

 

Вопрос 2

 

 

 

 

Исправьте ошибку в вопросе

How does a marketing mix used?

 

Вопрос 3

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 4

 

 

 

 

Исправьте ошибку в вопросе

How marketers use the marketing tool?

 

 

Вопрос 5

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 6

 

 

 

 

Исправьте ошибку в вопросе

Have the marketing plan a section to the marketing mix?

 

 

Вопрос 7

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 8

 

 

 

 

Исправьте ошибку вопросе

What is the traditional marketing mix refer to?

 

 

Вопрос 9

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 10

 

 

 

 

Исправьте ошибку в вопросе

What the product element consists of?

 

 

Вопрос 11

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 12

 

 

 

 

Исправьте ошибку вопросе

What supporting elements has the scope of a product generally include?

 

 

Вопрос 13

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 14

 

 

 

 

Исправьте ошибку в вопросе

Branding is a key aspect of the product management, right?

 

 

Вопрос 15

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 16

 

 

 

 

Исправьте ошибку в вопросе

Which element does include discounts?

 

 

Вопрос 17

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 18

 

 

 

 

Исправьте ошибку в вопросе

Do the price need be monetary?

 

 

Вопрос 19

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 20

 

 

 

 

Исправьте ошибку в вопросе

What the product or services can be exchanged for?

 

 

Вопрос 21

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 22

 

 

 

 

Исправьте ошибку в вопросе

What Place does refer to?

 

 

Вопрос 23

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 24

 

 

 

 

Исправьте ошибку в вопросе

What the fourth P is in Marketing Mix?

 

 

Вопрос 25

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 26

 

 

 

 

Исправьте ошибку в вопросе

How did the message designed?

 

 

Вопрос 27

 

 

 

 

Найдите в тексте на предыдущий вопрос ( в конце поставьте точку)

 

Вопрос 28

 

 

 

 

Выберите товар или услугу и опишите его 4Р (7-10 предложений)

 

Комментарии

Комментарий:

Что означает 4Р?

 

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