Английский язык. 3 семестр. Ответы на тест. На отлично (100 баллов).
Иностранный язык в профессиональной деятельности
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Английский язык. 3 семестр
Информация по изучению курса
Тема 1. Урок 1
Тема 2. Урок 2
Ответы на тест.
105 вопросов с ответами. На отлично (100 баллов).
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1. Выберите модальный глагол, соответствующий предложению
He hasn’t come , he … have forgotten about our appointment.
2. Выберите модальный глагол, соответствующий предложению
He is late. The car … have broken down again.
3. Выберите модальный глагол, соответствующий предложению
I shall … to do it tomorrow.
4. Выберите модальный глагол, соответствующий предложению
She …to take an exam tomorrow.
5. Выберите модальный глагол, соответствующий предложению
She … to join them tomorrow.
6. Выберите модальный глагол, соответствующий предложению
She isn’t in. She … be out for lunch.
7. Выберите модальный глагол, соответствующий предложению
The company … have launched the entirely new product.
8. Выберите модальный глагол, соответствующий предложению
The film … to begin at 5 o’clock.
9. Выберите модальный глагол, соответствующий предложению
They … be late if there is a traffic jam.
10. Выберите модальный глагол, соответствующий предложению
They … to meet at the restaurant, but she did not come.
11. Выберите модальный глагол, соответствующий предложению
We … try to find the solution to the problem.
12. Выберите окончание предложения
I would have brought you the book, if I… .
13. Выберите окончание предложения
If he had consulted his own interests he … .
14. Выберите окончание предложения
If I had known when your birthday was I…. .
15. Выберите окончание предложения
If she could cook as well as you, she … a restaurant.
16. Выберите окончание предложения
If you helped him, he … .
17. Выберите окончание предложения
It would be wonderful if … .
18. Выберите окончание предложения
She would have told you everything if she … .
19. Выберите окончание предложения
They would have earned more money …
20. Выберите окончание предложения
We shall fly to Paris, if he … .
21. Выберите окончание предложения
What will you do if your computer… ?
22. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если бы Вы отправили перевод по телеграфу, мы бы уже давно получили деньги.
23. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции: Если бы мы вышли на индийский рынок 10 лет назад, наши доходы значительно бы возросли.
24. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции: Если бы я купил новый автомобиль, я бы отдал тебе свой.
25. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции: Если бы монтаж оборудования был осуществлен своевременно, завод бы уже давно достиг запланированной мощности.
26. Выберите правильный перевод выделенного модального глагола There may be a delay in solving this problem.
27. Выберите правильный перевод выделенного модального глагола You needn’t have sent the fax. I sent them e-mail yesterday.
28. Определите тип условного предложения :
He will send you a fax if you give him your fax number.
29. Определите тип условного предложения :
If he had learned this information beforehand he could have earned much money on it.
30. Определите тип условного предложения :
If he had taken a taxi he would have caught the train.
31. Определите тип условного предложения :
If the company had taken into account the business situation they would have adapted their product.
32. Определите тип условного предложения :
If the weather is fine we shall go for a walk.
33. Определите тип условного предложения :
We might reduce the expenditure if our partners helped us.
34. Определите тип условного предложения :
We won’t strike a deal with you unless you create favorable conditions.
35. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу. The transfer of goods from one person to another was probably one of our earliest social acts. Whether through violence or barter, this transfer established that few people can satisfy all their desires alone. The inability to produce everything desired creates reliance on others for both necessities and luxuries. As societies grow more complex, so does the transfer of goods. As society and production expanded, so did the limits of trade, the range of goods, and the distance between the traders. It became increasingly difficult for the producers to locate each other and arrange mutually satisfactory exchanges without the help of interme¬diaries or "middlemen." These intermediaries, in the role of bringing together interested parties, must perform a variety of tasks which can be called marketing. As defined by the American Marketing Association, marketing is "the performance of business activities directed toward, and incident to, the flow of goods and services from producer to consumer or user " Marketing, therefore, is made up of such physical activities as transporting, distributing, storing, and selling goods, and of the decisions which must be reached by individuals or groups who want to move goods from production to use. Of course, not all producers engage in every marketing activity. The local carpenter in Guatemala or the supermarket manager in Japan does not do product planning; most retail stores around the world have few or no storage facilities. However, most products are repeatedly subjected to all marketing operations. In addition to an analysis of these activities, marketing involves understanding the consumer circumstances and attitudes that determine why certain people want certain products.
What is the role of an intermediary?
36. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу. When deciding questions of diversification and simplification, marketers must also look at the potential size of a market, at the financial position and practices of their firm, and at the resources available. All these elements influence the breadth of the product line. Determining where to position particular products is an impor¬tant marketing decision. An item such as deodorant may be introduced specifically as a men`s or women`s product, but later may be repositioned as a family product. In addition to positioning with respect to consumer seg¬ments, marketing managers position their products with respect to the competition. A magazine publisher may wish to position a publication so as to challenge the leader in a given market. Changes in format, emphasis, or editorial policy can appeal to the same consumer interests that buy the leader If, in this example, the result is also to appeal to a market which is more affluent and more quality-conscious, the price will be raised. This process is known as trading up. Another aspect of product policy, particularly relevant to con¬sumer goods marketers, deals with brands. Branding is commonly used by marketers to influence consumers` perceptions and is closely related to the issue of positioning. It identifies merchandise and differentiates it from competing products. The marketer hopes for sales stability due to consumer loyalty to the brand. Ideally, this occurs when consumers are so satisfied with the merchandise that they note and remember the brand. When a manufacturer sells more than one product, there is a brand choice issue. A firm which merchandises many types of soap may choose individual brands for each of its products. The hand soap, dish detergent, clothes detergent, and scouring powder will all be labeled with different brand names.
What is the purpose of branding?
37. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу. The transfer of goods from one person to another was probably one of our earliest social acts. Whether through violence or barter, this transfer established that few people can satisfy all their desires alone. The inability to produce everything desired creates reliance on others for both necessities and luxuries. As societies grow more complex, so does the transfer of goods. As society and production expanded, so did the limits of trade, the range of goods, and the distance between the traders. It became increasingly difficult for the producers to locate each other and arrange mutually satisfactory exchanges without the help of interme¬diaries or "middlemen." These intermediaries, in the role of bringing together interested parties, must perform a variety of tasks which can be called marketing. As defined by the American Marketing Association, marketing is "the performance of business activities directed toward, and incident to, the flow of goods and services from producer to consumer or user " Marketing, therefore, is made up of such physical activities as transporting, distributing, storing, and selling goods, and of the decisions which must be reached by individuals or groups who want to move goods from production to use. Of course, not all producers engage in every marketing activity. The local carpenter in Guatemala or the supermarket manager in Japan does not do product planning; most retail stores around the world have few or no storage facilities. However, most products are repeatedly subjected to all marketing operations. In addition to an analysis of these activities, marketing involves understanding the consumer circumstances and attitudes that determine why certain people want certain products.
The transfer of goods took place because:
38. Вопрос: Выберите окончание предложения
If I were you I… .
39. Определите тип условного предложения :
If we wanted to buy something from you we would let you know.
40. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу.
Whether designing new products, redesigning old ones, or improving established ones, there are certain basic objectives. One of the goals should be to benefit the consumer, as well as the producer. The product should be designed to function as efficiently as possible in relation to its price and use. Additional uses and styles should be incorporated to supplement the basic value. Take watches, for example. This element of variation increases the functions of the product as well as attracting particular segments of the market. Some design elements, such as more jewels or special bands, may add nothing to the basic utility of the watch. They will, however, add to sales appeal at the point of purchase and further expand the potential market.
One of the vital factors in merchandising is the ability to cope with fashion. This element is basic to all kinds of products and services, from clothing to entertainment. Sometimes the marketer`s job is almost entirely to gauge fashion trends. Fashion is a manifestation of group psychology and is difficult to predict.
Quality is a judgment made by both manufacturers and cus¬tomers. Educated consumers consider more than comparative prices. While marketers are not directly involved in production activities, they do receive the feedback on product acceptance. For this reason, quality control is important to the entire merchandising process. Questions of quality are thus carefully considered in the process of deciding what to buy and what to sell.
The feedback on product acceptance is important for:
41. Вопрос: Выберите окончание предложения
If you managed to get tickets to the theatre we … .
42. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу.
Whether designing new products, redesigning old ones, or improving established ones, there are certain basic objectives. One of the goals should be to benefit the consumer, as well as the producer. The product should be designed to function as efficiently as possible in relation to its price and use. Additional uses and styles should be incorporated to supplement the basic value. Take watches, for example. This element of variation increases the functions of the product as well as attracting particular segments of the market. Some design elements, such as more jewels or special bands, may add nothing to the basic utility of the watch. They will, however, add to sales appeal at the point of purchase and further expand the potential market.
One of the vital factors in merchandising is the ability to cope with fashion. This element is basic to all kinds of products and services, from clothing to entertainment. Sometimes the marketer`s job is almost entirely to gauge fashion trends. Fashion is a manifestation of group psychology and is difficult to predict.
Quality is a judgment made by both manufacturers and cus¬tomers. Educated consumers consider more than comparative prices. While marketers are not directly involved in production activities, they do receive the feedback on product acceptance. For this reason, quality control is important to the entire merchandising process. Questions of quality are thus carefully considered in the process of deciding what to buy and what to sell.
The product is to be designed:
43. Вопрос: Определите тип условного предложения :
If you tabulated the collected information it would be easier to analyze it.
44. Выберите модальный глагол, соответствующий предложению
Don’t forget you … to meet me at the station.
45. Выберите правильный перевод выделенного модального глагола
They could have launched their new product 3 months ago.
46. Определите тип условного предложения :
If he were not so sure he would not promise anything.
47. Выберите модальный глагол, соответствующий предложению
We will … to dance till morning.
48. Выберите модальный глагол, соответствующий предложению
You … have come earlier. The professor has already made his report.
49. Выберите правильный перевод выделенного модального глагола
He had to do it yesterday.
50. Выберите окончание предложения
If she follows my advice…
51. Выберите модальный глагол, соответствующий предложению
Who … to go on business to Berlin?
52. Вопрос: Выберите окончание предложения
He would have sent you an e-mail if …
53. Выберите окончание предложения
If I had known you had a mobile phone I…
54. Выберите модальный глагол, соответствующий предложению
You … have told me about it.
55. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если вы завтра сдадите успешно экзамены, то я приглашу вас в театр.
56. Выберите правильный перевод выделенного модального глагола
The buyers must have money to spend and the willingness to spend it.
57. Выберите окончание предложения
We wouldn’t have any money if we … .
58. Выберите правильный перевод выделенного модального глагола
You should have bought meat instead of sausages.
59. Определите тип условного предложения :
They would earn more money if they worked longer hours.
60. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу.
When deciding questions of diversification and simplification, marketers must also look at the potential size of a market, at the financial position and practices of their firm, and at the resources available. All these elements influence the breadth of the product line. Determining where to position particular products is an impor¬tant marketing decision.
An item such as deodorant may be introduced specifically as a men`s or women`s product, but later may be repositioned as a family product. In addition to positioning with respect to consumer seg¬ments, marketing managers position their products with respect to the competition. A magazine publisher may wish to position a publication so as to challenge the leader in a given market. Changes in format, emphasis, or editorial policy can appeal to the same consumer interests that buy the leader If, in this example, the result is also to appeal to a market which is more affluent and more quality-conscious, the price will be raised. This process is known as trading up.
Another aspect of product policy, particularly relevant to con¬sumer goods marketers, deals with brands. Branding is commonly used by marketers to influence consumers` perceptions and is closely related to the issue of positioning. It identifies merchandise and differentiates it from competing products. The marketer hopes for sales stability due to consumer loyalty to the brand. Ideally, this occurs when consumers are so satisfied with the merchandise that they note and remember the brand. When a manufacturer sells more than one product, there is a brand choice issue. A firm which merchandises many types of soap may choose individual brands for each of its products. The hand soap, dish detergent, clothes detergent, and scouring powder will all be labeled with different brand names.
What is trading up?
61. Определите тип условного предложения :
If he phones I’ll let you know.
62. Выберите правильный перевод выделенного модального глагола
You ought to use new methods in advertising
63. Выберите окончание предложения
If I were you, I …
64. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если бы вы подписали разрешение на отгрузку вовремя, задержки с поставкой товара не произошло бы.
65. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если бы фирма использовала профессионалов, рекламная кампания не провалилась бы.
66. Выберите модальный глагол, соответствующий предложению
You …help me. I can do it myself.
67. Выберите модальный глагол, соответствующий предложению
He asked me if he… use my phone.
68. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если бы Вы согласились ускорить отправку второй партии товара, штрафные санкции не были бы востребованы.
69. Определите тип условного предложения :
If the company had used census data they would have positioned their product more accurately.
70. Определите тип условного предложения :
If my grandfather had bought those shares I would have become a millionaire long ago.
71. Определите тип условного предложения :
If you invest in this company you will be paid off very soon.
72. Выберите окончание предложения
I shall come and meet you in the car if it… .
73. Выберите модальный глагол, соответствующий предложению
He … have asked such a foolish question.
74. Выберите модальный глагол, соответствующий предложению
He … buy a newspaper because the shop was closed.
75. Выберите правильный перевод выделенного модального глагола
You were to come to our meeting, but you didn’t.
76. Определите тип условного предложения :
If you wanted to help us you would invest in our company.
77. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу.
Whether designing new products, redesigning old ones, or improving established ones, there are certain basic objectives. One of the goals should be to benefit the consumer, as well as the producer. The product should be designed to function as efficiently as possible in relation to its price and use. Additional uses and styles should be incorporated to supplement the basic value. Take watches, for example. This element of variation increases the functions of the product as well as attracting particular segments of the market. Some design elements, such as more jewels or special bands, may add nothing to the basic utility of the watch. They will, however, add to sales appeal at the point of purchase and further expand the potential market.
One of the vital factors in merchandising is the ability to cope with fashion. This element is basic to all kinds of products and services, from clothing to entertainment. Sometimes the marketer`s job is almost entirely to gauge fashion trends. Fashion is a manifestation of group psychology and is difficult to predict.
Quality is a judgment made by both manufacturers and cus¬tomers. Educated consumers consider more than comparative prices. While marketers are not directly involved in production activities, they do receive the feedback on product acceptance. For this reason, quality control is important to the entire merchandising process. Questions of quality are thus carefully considered in the process of deciding what to buy and what to sell.
Why is it the marketer’s job to gauge fashion trends?
78. Вопрос: Выберите модальный глагол, соответствующий предложению
I can’t find my book. I … have lost it somewhere.
79. Выберите правильный перевод выделенного модального глагола
They must have sold everything.
80. Выберите модальный глагол, соответствующий предложению
The train … to leave at 11 a.m.
81. Определите тип условного предложения :
They would sign the contract if you paid in advance.
82. Выберите правильный перевод выделенного модального глагола
The company could not have launched the entirely new product.
83. Выберите модальный глагол, соответствующий предложению
You …find him in the library.
84. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если им удастся прорваться на мировой рынок, они будут счастливы.
85. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу.
When deciding questions of diversification and simplification, marketers must also look at the potential size of a market, at the financial position and practices of their firm, and at the resources available. All these elements influence the breadth of the product line. Determining where to position particular products is an impor¬tant marketing decision.
An item such as deodorant may be introduced specifically as a men`s or women`s product, but later may be repositioned as a family product. In addition to positioning with respect to consumer seg¬ments, marketing managers position their products with respect to the competition. A magazine publisher may wish to position a publication so as to challenge the leader in a given market. Changes in format, emphasis, or editorial policy can appeal to the same consumer interests that buy the leader If, in this example, the result is also to appeal to a market which is more affluent and more quality-conscious, the price will be raised. This process is known as trading up.
Another aspect of product policy, particularly relevant to con¬sumer goods marketers, deals with brands. Branding is commonly used by marketers to influence consumers` perceptions and is closely related to the issue of positioning. It identifies merchandise and differentiates it from competing products. The marketer hopes for sales stability due to consumer loyalty to the brand. Ideally, this occurs when consumers are so satisfied with the merchandise that they note and remember the brand. When a manufacturer sells more than one product, there is a brand choice issue. A firm which merchandises many types of soap may choose individual brands for each of its products. The hand soap, dish detergent, clothes detergent, and scouring powder will all be labeled with different brand names.
The breadth of the product line of a company depends on:
86. Вопрос: Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если не будет задержки самолета, то мы успеем на конференцию.
87. Выберите правильный перевод выделенного модального глагола
They might still be doing that business.
88. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если бы вы перевели деньги вовремя, то уже давно получили бы свой товар.
89. Выберите правильный перевод выделенного модального глагола
What time are you to meet the president?
90. Выберите модальный глагол, соответствующий предложению
Their product … be selling very well, otherwise the company would not have increased the production.
91. Выберите модальный глагол, соответствующий предложению
If we outsourced more we … save a lot of money.
92. Выберите модальный глагол, соответствующий предложению
Scrutiny … reveal opportunities to increase sales.
93. Определите тип условного предложения :
If we had branded the product the brand would have been well-established long ago.
94. Вопрос: Прочитайте текст и устно переведите его. Выберите единственно правильный ответ к поставленному вопросу.
The transfer of goods from one person to another was probably one of our earliest social acts. Whether through violence or barter, this transfer established that few people can satisfy all their desires alone. The inability to produce everything desired creates reliance on others for both necessities and luxuries. As societies grow more complex, so does the transfer of goods.
As society and production expanded, so did the limits of trade, the range of goods, and the distance between the traders. It became increasingly difficult for the producers to locate each other and arrange mutually satisfactory exchanges without the help of interme¬diaries or "middlemen." These intermediaries, in the role of bringing together interested parties, must perform a variety of tasks which can be called marketing.
As defined by the American Marketing Association, marketing is "the performance of business activities directed toward, and incident to, the flow of goods and services from producer to consumer or user " Marketing, therefore, is made up of such physical activities as transporting, distributing, storing, and selling goods, and of the decisions which must be reached by individuals or groups who want to move goods from production to use. Of course, not all producers engage in every marketing activity. The local carpenter in Guatemala or the supermarket manager in Japan does not do product planning; most retail stores around the world have few or no storage facilities. However, most products are repeatedly subjected to all marketing operations. In addition to an analysis of these activities, marketing involves understanding the consumer circumstances and attitudes that determine why certain people want certain products.
Marketing is:
95. Выберите модальный глагол, соответствующий предложению
I … to go to the bank yesterday to get some money.
96. Выберите модальный глагол, соответствующий предложению
Sometimes customs clearance … be difficult to obtain.
97. Выберите окончание предложения
If he took a taxi …
98. Выберите правильный перевод выделенного модального глагола
A concept for a product or service may develop long before any marketing research is done, or it may be a response to identifying need.
99. Определите тип условного предложения :
They would not have suffered losses if they had taken precautions.
100. Выберите модальный глагол, соответствующий предложению
I … to stay at home yesterday.
101. Выберите правильный вариант перевода с русского на английский язык подчеркнутой грамматической конструкции:
Если бы мы купили билеты в кино, мы бы прекрасно провели время.
102. Выберите правильный перевод выделенного модального глагола
You need to go there as soon as possible.
103. Определите тип условного предложения :
If the economic climate does not change they will loose all their investments.
104. Выберите модальный глагол, соответствующий предложению
You … to read this book in the original.
105. Выберите окончание предложения
If you invited her to the party tomorrow she … .
