иностранный язык для делового общения-ВСЕ ЗАДАНИЯ

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Задания к тексту 4

1. Переведите фразы на английский язык, используя содержание текста 4.

Английский вариант

assertive

question

accept at face value

original price

take care of your interests

respect the interests of others

resolve conflicts

start negotiations from the extreme position

ultimate goal

it may serve as the subject of negotiation

to agree to the terms

to accept /reject the first offer

make unilateral concessions

work out a solution

build long-term business relationships

2. На основании содержания текста 4 определите истинные или ложные данные высказывания

Statements

1. Being assertive means accepting the first offer.

2. Sellers should ask for less than they expect to receive.

3. Buyers should offer less than they are prepared to pay.

4. It’s a good strategy to make the first move.

5. It’s a good idea to reject the first offer.

6. You should use any methods to destroy your opponent.

7. A win-win outcome is vital for building lasting business relationships.

3. Прочитайте диалог, обращая внимание на лексику переговоров. Ответьте на вопросы

Вопрос

What items of the contact were negotiated?

What was the outcome?

Задания к тексту 3

1. Определите, к какому виду письма относится данное письмо

2. Из текста письма на английском языке выберите выражения-клише для написания деловых писем. С типовыми фразами для написания писем можно ознакомиться в таблице ниже.

3. Определите части делового письма в Тексте 3, заполните таблицу.

Прочитайте и переведите текст письменно

Текст 1

E-commerce

Электронная коммерция

Commerce is the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural and technological systems that are in operation in any country. Thus, commerce is a system or an environment that affects the business prospects of an economy. It can also be defined as a component of business which includes all activities, functions and institutions involved in transferring goods from producers to consumers.

Electronic commerce, commonly known as E-commerce or Commerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail, mobile devices, social media, and telephones.

Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business. It is a market entry strategy where the company may or may not have a physical presence. E-commerce businesses usually employ some or all of the following practices:

–       Provide Etail or "virtual storefronts" on websites with online catalogs, sometimes gathered into a "virtual mall".

–       Buy or sell on websites or online marketplaces.

–       Gather and use demographic data through web contacts and social media.

–       Use electronic data interchange, the business-to-business exchange of data.

–       Reach prospective and established customers by E-mail or fax (for example, with newsletters).

–       Use business-to-business buying and selling.

–       Provide secure business transactions.

Economists have theorized that e-commerce ought to lead to intensified price competition, as it increases consumers' ability to gather information about products and prices. Individual or business involved in e-commerce whether buyers or sellers rely on Internet-based technology in order to accomplish their transactions. E-commerce is recognized for its ability to allow business to communicate and to form transaction anytime and anyplace. Whether an individual is in the US or overseas, business can be conducted through the internet. The power of e-commerce allows geophysical barriers to disappear, making all consumers and businesses on earth potential customers and suppliers. E-bay is a good example of e-commerce business individuals and businesses are able to post their items and sell them around the Globe.

Прочитайте и переведите текст письменно.

Текст 2

CV writing tips

A well-written curriculum vitae (CV) is your ticket to a job you seek. Winning CV must present your skills, talents and get you hired. CV must be in the relevant format. Why is it so important? An employer expects to see a well-structured and perfectly-organized information from the applicant who will actually obtain the position. Here are tips how to make your CV to prove your worth.

1.                 Keep CV simple. Your curriculum vitae must be concise. Your curriculum vitae must be easy to read. Your curriculum vitae must sell you. And your curriculum vitae must be tailored to what the reader is looking for.

2.                 CV needs to be a length that can be scanned easily by a reader so that he can pick out the relevant information in the shortest amount of time. Do not list everything you have ever done – the employer simply will not read it. He will move on very quickly to the next candidate. At the same time CV must provide enough detail to interest the reader. Consider fleshing out your skills and experience.

3.                 CV must be targeted. It means writing a slightly different version for each job application. Every employer is different, so you need to highlight different skills according to their requirements.

4.                 Do not use ‘I’, ‘my’ or ‘we’. CV must sound more objective, businesslike and professional.

5.                 CV should include: 1) your name, 2) personal details or contact information (address, phones, and email), 3) profile – personal characteristics (industrious, efficient, sociable, highly-motivated, accurate, reliable, creative, even-tempered, etc.), 4) education (from secondary education onwards), 5) work experience (put your last job first, try to bring out as many aspects of the job which draw out the skills relevant to the type of positions you are applying for).

Письменно переведите текст письма.

Текст 3

Manor House Hotel

Farnham Green, Warnside, Upminster, UB23.

Tel: 091 8976. Fax: 091 9008. E-mail: manhot@xx.itl www.man.itx

15 January 20..

The Sales Manager,

Melody Modes Ltd.,

Carrham, Upminster UE12.

Your Ref: KPS/C3, Our Ref: Con/13/1

Dear Sir,

Thank you for your letter of 12 January regarding our conference facilities for your sales convention in July this year.

I have pleasure in enclosing our current conference brochure and tariff. You will note that we offer a variety of venues inside the hotel itself, for groups of between 20 and 150 people, with a choice of catering facilities and with or without accommodation. This year we are also able to arrange functions in marquees in the hotel grounds, with a more limited range of catering, but again with or without hotel accommodation.

We have two lecture rooms, with audiovisual equipment - overhead projectors and video and DVD facilities - which might be of interest to you. There are also product display facilities within the hotel.

If you require all or some of your delegates to be accommodated in the hotel, I recommend early booking, as July is one of our peak months. We offer 4-star accommodation, every room with en suite facilities, minibar, television, personal safe, trouser press. We have two restaurants, four bars, a fully equipped gymnasium, and an indoor/outdoor swimming pool.

I look forward to hearing from you further, and I shall be happy to supply any additional information you might require; you will be very welcome to visit the hotel to see for yourself the facilities we offer.

Yours faithfully,

                                                Hector Manning

                                                   General Manager