Элементы стратегии компании (на английском языке)

Курсовая работа на английском языке на тему "Элементы стратегии компании"

A. EXTERNAL ENVIRONMENTAL ANALYSIS
1. PEST Analysis
2. Industry Analysis – Competitor
2.1. Italy’s Cement Industry Analysi
2.2. Direct Competitors
2.3. Overview of the Competitio
2.4. Indirect Competitor
3. Market Analysis – Market Segment
B. INTERNAL ENVIRONMENTAL ANALYSI
1. Evaluation of Mission Statemen
2. Evaluation of Corporate Objective
2.1. Economical Objective
2.2. Non-Economical Objective
3. Evaluation of Functional Area
4. Evaluation of Current Marketing Strategie
5. Evaluation of Target Marke
6. Evaluation of Current Marketing Strategie
6.1.Current Marketing Mi
C. SWOT ANALYSI
1. Internal Environmental Analysi
2. External Environmental Analysi
How can Holcim Italia turn weaknesses into strength
How can Holcim Italia use strengths to take advantage of industry or market op-portunitie
How can Holcim Italia use strengths to reduce the impact of external threat
RECOMMENDATION
RESOURCES

1. “Analytical Solutions”, http://www.worldcement.com/Cement/WC_infocus_analytical.ht
2. www.buzziunicem.i
3. “Cement and Construction in Italy” http://web.aitecweb.co
4. www.cemnet.co
5. www.cementperformance.co
6. www.cembureau.b
7. www.cementir.i
8. www.colacem.i
9. www.factiva.co
10. www.fondazioneitalcementi.it/englis
11. www.holcim.i
12. www.holcim.co
13. www.minerals.usgs.go
14. “Regional Review”, http://www.worldcement.com/Cement/WC_regional_review_july05.ht
15. www.uneptie.or
16. “World Cement Industry Forecasts to 2010”, http://www.bharatbook.com/bookdetail.asp?bookid=15137&publishe
17. www.worldcement.com