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курсовая Элементы стратегии компании на английском.doc
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Описание
Курсовая работа на английском языке на тему "Элементы стратегии компании"
Оглавление
A. EXTERNAL ENVIRONMENTAL ANALYSIS4 1. PEST Analysis4 2. Industry Analysis – Competitors 2.1. Italy’s Cement Industry Analysis 2.2. Direct Competitors9 2.3. Overview of the Competition 2.4. Indirect Competitors 3. Market Analysis – Market Segments B. INTERNAL ENVIRONMENTAL ANALYSIS 1. Evaluation of Mission Statement 2. Evaluation of Corporate Objectives 2.1. Economical Objectives 2.2. Non-Economical Objectives 3. Evaluation of Functional Areas 4. Evaluation of Current Marketing Strategies 5. Evaluation of Target Market 6. Evaluation of Current Marketing Strategies 6.1.Current Marketing Mix C. SWOT ANALYSIS 1. Internal Environmental Analysis 2. External Environmental Analysis How can Holcim Italia turn weaknesses into strengths How can Holcim Italia use strengths to take advantage of industry or market op-portunities How can Holcim Italia use strengths to reduce the impact of external threats RECOMMENDATIONS RESOURCES