Ответы на все вопросы теста "Английский язык (РиСО)" на оценку "Отлично". В таблице голубым цветом обозначен правильный ответ.
Тест на 100 баллов из 100.
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… (or marketing) is also known as ambient media.
… Advertisements are primarily designed to inform and educate rather than sell a product or service.
… department combines research with strategic thinking.
… department comprises account executives, account managers and account directors, and is responsible for liaising with the agency's many clients.
… department is responsible for handling payment of salaries, benefits, vendor costs, travel, day-to-day business costs and everything else you'd expect from doing business.
… department is the engine of any advertising agency. It's the lifeblood of the business, because this department is responsible for the product.
… ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to very long hours, missed deadlines and problematic client relationships.
… is a mass-market form of communication including television and radio.
… is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet connectivity.
… is also known as out-of-home (OOH) Advertising.
… placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit Advertisement.
A solid creative … is one of the main duties of account services.
Advertising … (evolve) into a vastly complex form of communication.
Advertising has evolved into a vastly complex form of …
Cell Phone & Mobile Advertising … (spread) rapidly.
Everyone within creative services reports to the …
Everything is in place for … to be the next big thing.
Guerrilla advertising usually … (invite) the consumer to participate or interact with the piece in some way.
If an advertisement is printed on paper, then it comes under the banner of …
If you see an advertisement via the Internet, then it is classified as … Advertising.
In small to mid-sized agencies, traffic is also a part of the … department.
It couldn't be said that cave paintings in some way represented the first forms of advertising.
It is the function of the … department to procure the advertising time and/or space required for a successful advertising campaign.
Larger agencies may also separate out the following departments: Human Resources & Facilities, Research, Web development and …
Last week Facebook … (announce) that it would allow retailers to offer coupons and special deals through its own location-based service.
Management is a career. Leadership is a …
Many brands are returning to … marketing.
Never give in, and you … (become) one of the advertising greats.
Nowadays many brands … (concentrate) their efforts to target niche groups of prospective customers.
One person actually … be the entire ad department.
Right now, retailers … (try) to diversify their acquisition channels.
Some advertising agencies are small boutique shops that have just a few people.
The account planning department is often a mix of researchers and …
The driving force behind guerrilla advertising is a large budget.
The job of the … department is to make ideas real.
The media buying department is usually steered by a …
The roles within the creative department are not numerous.
The skeleton of major departments in any advertising agency is the same.
There are … major departments in any advertising agency.
Three years ago, you … (have) someone very focused on direct mail acquisition.
To uncover a toxic boss often all you have to do is … around.
Today the advertiser … (have) a vast array of choices.
Until recently broadcast advertising … (be) the most dominant way to reach a large number of consumers.
You … to be tall, well-spoken and good looking to be a successful leader.
You're operating at such a high level of efficiency that you're giving … back to the corporation – and you're still beating your goals.