1500 words, work needs to be done in English

For Nespresso compan
Situation Analysis: Market, consumer and competitor review. Illustrate a situational analysis. Make this industry relevant. Review the current owned digital media (The 5S’s Model)
Objectives: Digital Marketing and Communication Objectives – What are the SMART objectives of your proposed digital marketing plan? What are the CSFs and KPIs
Strategy and Tactics:
Integrated Digital Marketing Communications Concept and Messages – What is the concept and what are the messages of your proposed digital marketing communications
Target Audience profile – Who is your primary target audience? Discuss this market in terms of their psychographics, digital behaviour, demographics and geographic location. Prepare a digital consumer persona.
Branding & Positioning – Employ Perceptual mapping to define how would you like client company be seen by targeted segments against the competitors after the execution of the proposed digital marketing plan
Digital Marketing Tools and Channels – Choose at least two digital marketing tools (e.g. social media, Email, PPC etc.); justify your choices. Explain and illustrate how will you use these digital marketing tools and channels to effectively achieve the objectives. Provide some example mock-up visuals in the appendices accordingly (e.g. Mock-up social media posts).