ДОМАШНЯЯ КОНТРОЛЬНАЯ РАБОТА вариант 4

ВАРИАНТ 4

ПРАКТИЧЕСКОЕ ЗАДАНИЕ 1. РАБОТА С ТЕКСТОМ

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Marketing and advertising

Marketing concept includes various elements such as planning, research, new product development, sales, communications, advertising, etc. Marketing starts with production and later studies all its stages before, during and after production. In the sales area, marketing provides information about forward demand for products and services.

Advertising is an important element of the marketing plan. It is used to increase sales by making the product or service known to a wider audience, and by stressing its superior qualities. A company can advertise in many ways, depending on how much it can spend on advertising. The different media for advertising include television, radio, newspapers, magazines and direct mail, by which advertisers send letters, brochures and leaflets directly to potential customers. Advertising is a highly developed business a lot of money is spent on advertising in every country.

Marketing planning is an integral part of the marketing mix and it depends