Advertisement Marketing Project

Advertising message: Our product is designed for students who face problems such as lack of time. Very few students have the strong ability to keep track of all their obligations. To do this, students need a diary.We created a planner which helps students to achieve the best results when they plan their daily tasks before doing them.Except that our planner lets students get rid of stress and do not have to deal with anxiety. Advertising object:informative Since we have created a new product, we want to introduce it and list its benefits to the buyer.We were shooting an advertisement where we want to show you our brand and explain how our planner differs from others. Advertising type:mood or image Image advertising focuses on drawing a parallel between the product or service and specific values.So we filmed image advertising video to create a picture of the product in the consumer’s mind and to build brand awareness. Slogan: “Try again” Our brand’s name is Trian.It consists two words try and again which is our slogan.Why “Try again?”.Because each blank white sheet of the diary will help you try everything again and move on.Try again, and there is no limit to it.Keep going. Everything you need will come to you at the perfect time. Advertising music:Ali “Tandauly” Ali is young Kazakh singer who makes music for youth.We chose “Tandauly” because it fits our advertising video and we liked rhythm and lyrics of music.