MBA, will usage ovewhelm ownership in Luxury yachiting in Russian market

- МВА на английско
- план ниж
- все имеющиеся материалы в приложени
ниже вся информация
Dead line по сдачи 2 января, защиту планирую на 12

- Специальность international marketing соответственно в работе акцент на него должен быть. Рассматриваем проблему с точки зрения маркетинга.
В приложении различные гайдлайны
Topic - Will usage overcome ownership in Russian superyacht market. (Chartet мы brokerage of superyachts 80 ft and up)
Title can be more creative.
1. Current state of yacht market in the world:
market shar
ownership vs charter statistic (private vs charter)
2. Current state of the yacht market in Russi
Market share ????
Chater vs private ownership
3.
4. Target group analysis
Charter
Brokerage
5. Marketing mix
5.1. Charter
5.1.1. Product segment the product - yachts 80 ft and u
5.1.2. Price
5.1.3. Place
5.1.4. Promotion
5.2. Brokerage
5.2.1. Product
5.2.2. Price
5.2.3. Place
5.2.4. Promotion
6. Qualitative research (face to face interview with flexible questionnaire but following the topic + focus group (internal brainstorming with guide of topics or smth else). should be primary research
7. conclusion
comments:
General world trend to buy "usage" rather then ownership.
Target Group profile
Segment the product (yachts 80 ft and up - the higher segment). to compare owning and renting - what to do with it how to use - purpose
place - where mostly used and where clients from (mostly Moscow & St.Petersburg and other millionaire Russian cities) share in %. volume or value. Medettiranean мы Baltic, Carrebean - ?
how many for private use how many for charter
Promotion
Boat shows during the year (Cannes, Monaco, FLIBS, Antigua etc
how to communicate w/customers
using data base - where from ?
exploring possibility & options
direct marketing & selling - the most importan
Customer insight - consumer behaviour. Owning a yaсht is a pride etc