вот структура
1. Select family business.
2. Present: overview ot the company, company SWOT, company VARIO on selected country.
2. Overview of celected country, institutional overview
так как она семейный бизнесс
3. Present entry modes - 3 alternatives and decision with motives of this decision
4. Implementation: adaptation vs. standarysation, pricing, value chain, organizational structure.
Max. 12 pages (min. 10); TMR 12, intersection 1,5.
Желательно компанию Nike