презентация + доклад к презентации

презентация + доклад к презентации

Темы:

Distribution channels of goods - commodity movement: purpose, levels, organization, criteria for evaluating effectiveness.

Distribution channel vs. supply chain.

Wholesale and Retail trade.

The product is used in marketing activities. Classification of goods.

Consumer and industrial goods, product lines and groups, and their characteristics.

Product range. The concept of the product range, its characteristics, formation, technology of assortment planning.

The life cycle of the product. Characteristics of the stages of the product life cycle.

Product strategies. The matrix of the Boston Consulting Group.

Методические указания в прикрепленных фото! Выполнение строго по ним

Корпоративный стиль по шаблону обязательно