Business Administration

Предмет: Business Adminstration. Brief description of the research object:
● Coursework Summary
This coursework examines the theoretical foundations and practical applications of Digital Marketing Research and Total Quality Management (TQM), using SpaceX as a case study. The primary objective of this work is to analyze how SpaceX integrates innovative marketing strategies to promote its brand and maintain leadership in the electric vehicle market while ensuring high standards of quality through TQM practices.
● The research focuses on key aspects such as:
Digital Marketing Research: Analyzing Tesla's use of social media platforms, direct-to-consumer strategies, and innovative digital campaigns to engage with customers and create a loyal community around the SpaceX brand.
● Total Quality Management: Exploring how SpaceX implements TQM principles to maintain product quality, enhance customer satisfaction, streamline manufacturing processes, and align with sustainability goals.
● The paper also discusses the integration