Survey data analysis

Homework to be done in small groups of 2 people (individual is also possible).
Background:
A survey was done to measure consumer attitudes to Gliss Kur shampoo and key brand indicators among 3 consumer age groups: Young Adults, Families and Mature (50+ years old). In particular, the following data was collected on Gliss Kur shampoo:
Unaided Brand Awareness (Top Of Mind)
Aided Brand Awareness
Advertising Awareness
Last purchase
Overall rating (average)
Price perception
The survey data and detailed survey questions' description are in Excel file attached. Note that there are several sheets in the Excel file: one with data, another with questions description and with the task.
QUESTIONS TO ANSWER:
1. Based on the survey results, in which age groups Gliss Kur shampoo has the strongest and the weakest positions and why (due to which factors)?
2. Describe the dynamics in Young Adults segment in year 2 vs. year 1. How is Gliss Kur position changing among Young Adults and what are the driving factors?
3. What should be Gliss Kur strategy for each of age groups? Please provide recommendations for the business based on survey data.
Format: Word (1 page max) with the names of 2 authors