What is a brand? What is its main function? What are the qualities of a good brand? (Unit 1)
What is the difference between a basic product and a brand? What are advantages and disadvantages of branded products? What decisions must be made when marketing a branded product? (Unit 1)
Speak about your favourite brand. What are its qualities and values? (Unit 1)
Why is change important for successful business? What are positive and negative changes in business environment? (Unit 3)
Speak about types of organizational structures of a company, the main departments and their functions. (Unit 4)
What makes a company a good place to work for? (Unit 4)
Speak about different types of advertising media and advertising. (Unit 5)
What makes a good TV advertisement? What reasons are there for advertising? What are the stages of an advertising campaign? (Unit 5)
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