Topic 4 Hi-Tech companies and products campaigns cases.
Presentation should at least include the following aspects:
1) Description of a company or a product
2) What is the target audience?
3) How its USP (unique selling proposition) is positioned to the audience?
4) What is the key message of the communication? Is it adapted to different markets or audiences?
5) What are the communication channels?
6) Examples of communication products (texts, posters, videos, etc.)