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Минимум текста.Тема Safe Haven: a new group of hotels in your country нужные материалы в файлах. Дополнительная информация:

Good morning, everyone. This morning, we'd like to outline the campaign concept we've developed for you. We've divided our presentation into three parts. Firstly, we'll give you the background of our advertising agency. Secondly, we'll tell you about the hotel that we advertise. Finally, we'll present the advertisements we have developed and talk you through the media we plan to use. We'd be grateful if you could leave any questions to the end.

So, first of all, let us give you some basic information about our agency. Our advertising agency was founded in 1995 and is based in Turin. Alpha Advertising has been the market leader in the country for more than 15 years. In this short time we have run many successful advertising campaigns. We have worked with many famous brands, including BMW, Channel, Samsung, Adidas and others. Why do companies trust us? Easy... We can show any product so that it reaches its target audience.

Now let's move on to information about our current project. We are launching the Safe haven advertising campaign. The key message of our campaign is an opportunity for businessmen or ordinary employees to spend a business trip not only working, but also relaxing. Opportunity for them to visit new places and spend time on a business trip with pleasure. This is a new group of hotels in our country. Their hotels are located in the city center, which allows you to visit the necessary places very quickly. Restaurants in the hotel offer a huge variety of local dishes. They are prepared by renowned chefs. After a hard day filled with work, you can relax in the hotel: mini-spa on each floor, free aerobics classes 3 times a week, musical entertainment in the lounge every evening.

And now we want to discuss the details of our advertising campaign.The media we plan to use are: TV commercials, banners,mailshots, social networks. On the hotel website, we are going to offer the opportunity to view the room online in 360 degrees. Our idea of advertising on tv is to show what a day at our hotel looks like, from waking up to hot coffee and breakfast to spending time relaxing in the spa. For group business, we'll show off the awesome space like conference rooms and highlight the technology that we can make available to them.Also we want to set up an automated email to be sent to all customers two months before the anniversary of their last visit to the hotel, in an effort to turn them into repeat customers. Similarly, people could be targeted with automated promotional content before birthdays, or before certain holidays.To reach a wider audience, we'll use short video reviews of the hotel and interviews with staff and behind-the-scenes videos with staff highlighting the inner workings of the hotel, which will be posted on Instagram, Tiktok and Youtube.