The topic of your grade work will be the essay on the topic

The topic of your grade work will be the essay on the topic: Successful Marketing. The grade work has strictly given structure and format, which must be followed and is described downwards.
Layout: line spacing 1.5; block alignment; page pagination (the front page is the first page, but it will not have a number - see how to make correct paging via the Internet).
Body of grade work follows the structure downwards.
1. INTRODUCTION – The “opener” for your essay. What do you think about successful marketing, what is successful marketing? Define the terms based on the literature (books). Chose the company as the base for your essay. Please avoid the famous brands like Coca Cola, Red Bull, Nike, Adidas, Nivea, Apple and Star Bucks. Try to dig a little bit deeper. Describe why do you think the company is successful. ? page
2. Body of the assignment :
• Choose the company (Czech or global). Describe the company (based on the company’s data). What does it like? What type of marketing philosophy the company uses (based on theory)? Explain and prove the case. Use the quotation or paraphrases style. (1/2-page max., use figures or graphs)
• Vision and goals – firstly use the book to define what is the vision and goal. Describe the vision and goals of the company. (5-6 sentences)
• Target customer – use the book to explain what the target customer is. Write the theory and then write about the company’s customers. Try to describe them as much as possible (5-6 sentences)
3. Describe the product or service: together with theoretical explanation what does it mean the product. Use the marketing book. (5-6 sentences)
4. Describe the promotional mix of the company. Firstly, explain the term, secondly, try to describe the communication channels company uses to promote the products/services/brand.
5. Describe the use of new advertising, promotional and marketing methods in the company. Define (based on the theory) what is “new” marketing method, advertising style/method, new ways of promotion. One type is enough to choose (it is not social media; we think more in the future). Analyse new trends and compare them with the company’s marketing/advertising/promotional presentation. Is it old fashioned, or follows new trends?
Conclusion
Based on the information you gather during your little research, try to conclude how the company does the marketing. Is it successful, as you thought at the beginning? What do customers think about the company? What is your prediction, will the company survive in another 20 years?