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3. Продукт и каналы сбыта: терминология


launch/introduction,
growth,
maturity,
decline.

product, commodity
convenience goods / fast moving consumer goods (FMCG) —;
white goods —;
brown goods —;
perishable goods / perishables —;
durable goods / durables / hard goods —;
nondurable goods / soft goods —.

4. Названия каналов сбыта продукции на английском языке:

sales representatives —;
retail stores —;
wholesalers —;
websites —;
telephone sales —;
catalogues —;
mail orders.

Marketing outlet –
Media inventory –