Marketing case

You decided to open a new consultancy firm for SMEs,dedicated to providing them with advertising strategies for improving their sales. You are operating in a small country with a total population of 5 million citizens. Your first challenge was locating experienced media buyers who have experience in both new and old media.
1- Explain which online advertising tool will you select to support you in your quest? (5 points)
2- How much will you invest and in which bidding option, if you are interested in employing one media buyer? (5 points):
You were successful in locating the required media buyer, and you just received your first major customer. ABC is one of the biggest garages in your country that fix everything in the automotive industry: from cars, bikes, bicycles, and tractors… they realized that they are witnessing a major decrease in sales, specifically with the new generation of automobile users who make 10% of the total population. You decided to create an online campaig