Strategic marketing planning to disruptive innovation

An individual report (50%) of 2,000 words (plus/minus10%) Applying Strategic Marketing Planning to Disruptive Innovatio
Assignment Title
Applying Strategic Marketing Planning to Disruptive Innovation (2000 words, plus/ minus 10%
Description of the assignment
Using the Market Value Map as a framework, explain how you would take a strategic marketing approach to introducing a disruptive innovation into a market where the conditions exist for disruption. You must include a clear rationale for the decisions you have made at each stage of the process evidencing independent research and strategic thinking.