Consider two vastly different companies—one sells oral health care products (toothbrushes, toothpaste, mouthwa

Coursework component
Please write an essay on the following topic:
Consider two vastly different companies—one sells oral health care products (toothbrushes, toothpaste, mouthwash, etc.), the other is a ridesharing service (e.g. Uber). For each of these companies, describe the firm’s tactics (consider the Four Ps) in (a) acquiring customers, (b) retaining customers, and (c) enhancing sales from customers.
Essay is to be:
- based on what you learned during the course;
- referring to information from course textbook and other marketing materials/sources;
- size: 6-8 pages, font 11, spacing 1.5
- in English;
- uploaded to CloudA as answer to this coursework topic.
Remember to follow all referencing and bibliographic rules.
Outright plagiarism will be marked with "0" grade