английский.............

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Advertising

The benefits of advertising: Advertising benefits consumers and the economy in a number of ways: It provides us with information about prices, recent improve­ments in certain goods and services, and the availability of new ones. Advertising often results in lower prices. As you will learn, large-scale production can reduce costs. By creating mass markets, advertising enables producers to reduce the costs of their products and pass those savings on to the consuming public. Advertising stimulates competition, and competition benefits us all. Advertising by one firm puts pressure on others within the industry to do at least as well to attract the consumer's dollar. Advertising pays most of the cost of magazines and newspapers and all of the cost of commercial radio and TV. Advertising helps the economy as a whole by stimulating consumer demand. As will be seen, consumer spending has a direct ef­fect on the health of the economy. Advertising helps to keep that spending at healthy level.

The price we pay for advertising: Not everyone agrees that advertising benefits the economy. Critics list the following points as its disadvantages: The information contained in advertising does not inform and often misleads the consumer. Because it costs money to advertise, this cost adds to the price consumers pay. Consumers are tempted to spend money for products they do not really need. Radio and TV are not really free because the cost of advertising on them is also passed on to the con­sumer.

Answer the questions:

1. How does advertising benefit consumers? .

2. Why does advertising reduce prices?

3. What is the role of advertising for mass media?

4. Does advertising have only advantages'?

5. What are the disadvantages of advertising?

6. What is the role of advertising in competition?

7. Does advertising have more advantages or disadvantages?

Give the summary of the text (5-7sentences)