Тема : create an entire integrated communication campaign for a brand...

Тема : Create an entire Integrated Communication Campaign for a brand of your choice and for the target Market of Russia (or one of its major cities). The campaign must be introduced by an internal analysis and exhaustive presentation of the brand and its previous and actual communication campaign
Количество слов 1500(+/- 10%)
Требования к работе : You are asked to submit an individual written report, in report style (including executive summary) about one chosen brand that must be previously discussed and presented to your module leader, and approved. This is your own opportunity to expand the brand into a target market (Russia or one of its major city) using all the IMC tools studied along the semester (communication, advertising, promotion, brand or product placement and endorsement most of all). The word limit is up to 1500 words (plus or minus 10%), including executive summary but excluding pictures, tables, appendices and references.