Include into your paper:
1 What is culture (compare at least 3 definitions)
2 How are Hofstede`s dimensions relevant for these companies – what role do the findings
play for their different strategies for different countries? (Plz use info on Hofstede from the
internet)
3 What is the company like – how does it differ from country to country? In how far?
4 Compare their marketing strategies for different countries
Here is information on how to write this paper:
On the first page, give the title of your paper, your name/s and matrikel numbers.
This should be followed by the table of contents
Please structure your paper in 3 main parts:
1 Introduction
2 Discussion
3 Conclusion.
Part 2 (Discussion) should consist of at least 3-5 subparts with sub-headlines:
2.1 …
2.2 …
2.3 …
At the end, please add your “References”
Paper should contain 5500-6000 words
-Arial 12