Usta hotels ma

You are a USTA hotel chain . During the pandemic, you launched a social entrepreneurship project to "isolate" doctors working on COVID-19 cases. You hope that this will help you use and improve brand capital, as well as attract more customers, maintain their loyalty, etc. Look for some examples on the Internet.
Your group will represent the USTA group as employees of the Marketing and Branding Department. Your task is to provide a brief description of the client to your Brand Agency. The module leader and guests will act as a Senior Management Team to complete this task.
Specific instructions:
Last slide in presentation - List of References (do not forget to reference your illustrations/ images/ sources of data etc)
You need to include all the content detailed below:
Client Brief - Required Content:
1) The Mission Statement
2) SWOT analysis
3) Market analysis - total market and competitors’ brands
4) Current 4Ps
5) Consumer analysis - total market and customer profile
6) Primary research analysis (Optional - requires Ethics Approval)
7) Marketing objectives and Brand objectives
8) Segmentation, Targeting, Positioning
9) Proposed Social Entrepreneurship Campaign